Hasselblad lens price increase coming on October 1st



On October 1, 2013 Hasselblad will increase the price of their H system lenses due to higher manufacturing costs (maybe the real reason is to cover the losses from the Lunar and Stellar cameras). Here are the details:

Until Sept. 30th Starting Oct. 1
Item Number Product Description Current MSRP New MSRP
H-3023024 HCD 24mm f/4.8 $5,995.00 $6,650.00
H-3023028 HCD 28mm f/4.0 $5,295.00 $5,750.00
H-3023035 HC 35mm f/3.5 $4,395.00 $4,795.00
H-3023052 HC 50mm-II f/3.5 $4,395.00 $4,650.00
H-3023080 HC 80mm f/2.8 $2,595.00 $2,895.00
H-3023100 HC 100mm f/2.2 $3,895.00 $4,150.00
H-3023122 HC 120mm-II f/4.0 Macro $5,095.00 $5,350.00
H-3023150 HC 150N mm f/3.2 $3,795.00 $3,995.00
H-3023210 HC 210mm f/4.0 $4,195.00 $4,495.00
H-3023300 HC 300mm f/4.5 $5,195.00 $5,550.00
H-3023511 HC 50-110mm Zoom f/3.5-4.5 $5,595.00 $5,850.00
H-3023590 HCD 35-90mm Zoom f/4-5.6 $7,595.00 $7,950.00

Source