BCN published the best-selling brands in each photo category for the first half of 2025
BCN published the best-selling brand in each photo category for the first half of 2025 in Japan
- Fixed lens digital cameras: Kodak with 21.7%
- DSLR cameras: Canon with 46.8%
- Mirrorless camera: Sony with 30.4%
- Action cameras: DJI with 35.3%
- Interchangeable lenses: Tamron with 21.8%
BCN Ranking collects real sales data from approximately 40% of Japanese retailers – this is not a worldwide market share or sales report. Previous BCN reports from Japan can be found here.
The best-selling cameras in Japan for June
Compact fixed-lens cameras are becoming more popular, while interchangeable-lens cameras are starting to lose their popularity
Source: BCN via dclife