Canon is reviving its compact camera line and has taken the #1 spot in Japan


Compact cameras are experiencing a comeback, and Canon is currently the leader in Japan in that category.

Compact fixed-lens cameras are becoming more popular, while interchangeable-lens cameras are starting to lose their popularity

The new PowerShot Elph 360 HS A model Canon introduced recently is just a rebadged 10-year-old camera that now sells for almost double the price (they did not even bother to upgrade to USB-C).

Canon is also increasing the production of the PowerShot G7 X III compact camera (announced back in 2019).

The new Canon PowerShot V1 and two other compact cameras will be in short supply

Canon recently acknowledged “the popularity of compact cameras“:

Canon released full-year financial reports, confirms upcoming compact camera(s)

BCN Rankings published the latest compact camera manufacturers’ sales volume, and Canon is currently the leader:

“Canon held the top spot in compact digital cameras last year, with a 23.4% annual market share. This marks the second consecutive year that the company has won the BCN Award. This market leader is accelerating the return of compact digital cameras, significantly impacting the overall market. August sales increased 187.4% year-on-year in terms of units and a whopping 248.7% in terms of value. The average price also jumped ¥14,000 from ¥32,800 in July to ¥46,800 in August.” (BCNR)

Opinion: a new compact fixed-lens camera from Nikon would be a nice surprise

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