Category Archives: Alpa

What else is new?


→ The new shipment date of the Hasselblad X1D medium format mirrorless camera is now end of September (the shipment date was delayed once already till September 15th).    → The US pricing for the latest Samyang/Rokinon lenses were announced: Rokinon AF 14mm f/2.8 FE lens for Sony E-mount: $849 Rokinon 20mm f/1.8 ED AS UMC lens: $599 Rokinon […]

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ALPA at Photokina 2016

ALPA Anniversary Edition camera set 1

For the 2016 Photokina show, the Swiss camera manufacturer ALPA announced a new ALPA Anniversary Edition Set commemorating 70 years of ALPA as a brand and 20 years of ALPA 12 medium format system (more pictures after the break). The second news is that ALPA and Hasselblad “formed a collaboration allowing an unprecedented exchange of […]

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What else is new?


→ Check out the Filmtoaster – it lets you digitize your own film archive with a digital camera (available on Amazon). → New Plustek OpticFilm 135 film scanner announced (price: $399). → PhaseOne and ALPA announced a new A-series IQ3 100MP camera system. → Check out the current Olympus and Panasonic rebates. → Olympus released new firmware updates for the E-M1 and E-M5 […]

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What else is new?


Fuji X70 and X-E2S owner manuals now available for download Fuji X-Pro 2 hands-on field test and review videos Fuji’s 3rd quarter financial results are out

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Phase One and ALPA officially announced their new A-Series medium format cameras


Phase One and ALPA (both companies announced a long-term strategic and cooperative alliance few months ago) officially released a new A-Series medium format cameras (I already briefly mentioned that news a month ago). Here are the details:

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New Alpa 12 CAMERA


At Photokina Alpa is expected to announce a new Alpa 12 camera and a shutter module to adapt with the Hasselblad V system lenses. The new camera will be fully integrated into the existing system. Adapters for other MF lenses will follow.

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Samsung working on a medium format digital camera system?

Going back to the picture of Samsung camera prototypes posted here yesterday – a reader reminded me about an old rumor that Samsung, Schneider Kreuznach and Alpa are working together to create the first, fully digital, medium format camera system. Why would Samsung have those large square camera prototypes next to their NX bodies? Can someone identify […]

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