Category Archives: Hasselblad

Hasselblad Lunar mirrorless camera now shipping in the US

The Hasselblad Lunar mirrorless camera is now available in the US for the mind boggling price of $6,995.00. Even though availability is limited, don’t worry – I doubt anyone will buy the 8 cameras that are currently in stock at Amazon. Three different configurations are available – copper/bronze with mahogany grip, titanium/brown with leather grip and [...]

Hasselblad-Lunar-mirrorless-camera-now-shipping
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Hasselblad Lunar mirrorless camera launch scheduled for May 30

A quick update on my last post: Hasselblad representatives were also present at the same Zeiss Touit event in Japan and announced the official launch dates for Lunar mirrorless cameras (the initial release was delayed). The first launch will start on May 30th in New York and then will move to Europe and Asia. This Lunar first [...]

Hasselblad-Lunar-launch-dates
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Another Hasselblad Lunar hands-on report: “the camera immediately becomes disappointing in terms of its finish”

A quick update to my post from yesterday – long time reader genotypewriter also had the chance to play with the new Hasselblad Lunar mirrorless camera. You can read the whole hands-on report here:

Hasselblad-Lunar-camera-front
Posted in Hasselblad | Tagged | 57 Comments

Hasselblad Lunar spotted in the wild, first impressions published online, the questions still remains: “Why?”

Update: see also this related post. The Australian-born photographer Brad Morris had the chance to play with the Hasselblad Lunar mirrorless camera after he ran into some guys who had the camera on the streets of Hong Kong. He shared his first impressions on the.me:

Hasselblad-Lunar
Posted in Hasselblad | Tagged | 37 Comments

The Hasselblad V system is now dead

Today Hasselblad announced the end of life for their V camera line because of declining demand. The 503CW model is no longer in production but can still be purchased in retailers while supply last ($3,460.00):

Hasselblad-503CW-camera-discontinued
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Hasselblad Lunar mirrorless camera delayed till the summer

AP reports that Hasselblad have delayed until the summer the release of the Lunar – their first mirrorless  interchangeable lens camera based on the Sony NEX-7. The camera was supposed to start shipping this month (April). Maybe Hasselblad realized that they will be re-introducing an almost 2 years old camera (the Sony NEX-7 came out in August, 2011) [...]

Hasselblad-Lunar-Drawing
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Hasselblad H4D-31 is now discontinued

A recent Calumet newsletter indicated that the Hasselblad H4D-31 medium format camera ($11,995) is now discontinued. Some of the H4D-31 kits configurations are also listed as discontinued at B&H. The H4D-31 was introduced in September 2010 and had a huge price reduction last  year.

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Hasselblad Lunar mirrorless camera to be rereleased next month

AP reports that Hasselblad is on schedule to release their Lunar mirrorless interchageable lens system camera in April, 2013. The camera is basically a glorified Sony NEX-7 (which soon will be replaced) that was developed in a new design centre in Italy. Here are the camera’s basic specifications:

Lunar-Carbon-Fiber-Grip-Black
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News from the first day of the CP+ show in Japan

New Voigtländer Nokton 42.5mm f/0.95 lens for Micro Four Thirds: 23cm minimum focusing distance 1:4 magnification ratio No aspherical element New Zeiss Planar T* 50mm f/1.4 ZA SSM lens for Sony A mount: 72mm filter size Circular aperture diaphragm 9 optical elements in 8 groups 45cm minimum focusing distance Olympus had a teaser for their E-P3 [...]

Voigtländer Nokton 42.5mm F0.95 lens for Micro Four Thirds
Also posted in Olympus, Voigtlander, Zeiss | Tagged | 9 Comments

Hasselblad opens new design centre in Italy

    Hasselblad opened a new design centre in Italy following their new strategy “to gain market share in new consumer segments with products that boast exceptional design and engineering”. The first product designed in Italy was the Lunar mirrorless camera.

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Posted in Hasselblad | Tagged | 47 Comments