Category Archives: Hasselblad

Hasselblad is rumored to release two new lenses: 65mm f/1.7E and 135mm f/2.5V

By PR admin | Published: October 2, 2026

Hasselblad is rumored to release two new lenses: 65mm f/1.7E 135mm f/2.5V Here are the details on the new lenses:

Posted in Hasselblad| 44 Comments

Hasselblad’s latest financial results: sales up 20%, gross margins declined sharply, net profit fell 20%, operating profit reached a new high

By PR admin | Published: August 23, 2026

Hasselblad operates as a private company under its parent entity, DJI, so it does not publish detailed quarterly earnings calls or SEC-style public reports. However, official annual corporate filings submitted by its operating subsidiaries (Victor Hasselblad AB in Sweden and Hasselblad Holding S.à r.l. in Luxembourg) reveal the following recent financial figures:

Posted in Hasselblad| Tagged | 17 Comments

The Hasselblad X2D 100C is now $2,460 off, the XCD 30mm f/3.5 lens is $1,000 off

By PR admin | Published: December 13, 2025

We rarely see Hasselblad discounts. Here are the latest Hasselblad holiday savings: The Hasselblad X2D 100C camera is now $2,460 off The Hasselblad XCD 30mm f/3.5 lens is now $1,000 off

Also posted in Deals| Tagged | 10 Comments

Just announced: Ulanzi FALCAM Camera Cage for Hasselblad X2D & X2D II cameras ($50 off intro price)

By PR admin | Published: November 15, 2025

Ulanzi announed a new FALCAM “Native Guardian” camera cage designed for Hasselblad X2D & X2D II cameras. The new cage is made of Aluminum with triple-hard anodization, has an integrated AirTag-compatible slot, and an anti-theft screw for maximum security. Intro offer: $299 after a $50 discount Free gift: MagLink wrist strap included Available for sale […]

Also posted in Ulanzi| 37 Comments

Two Hasselblad lenses listed as discontinued in Japan

By PR admin | Published: November 8, 2025

Two Hasselblad lenses are listed as discontinued in Japan: Hasselblad XCD 1.9/80 lens (announced in 2018): Camera Kitamura: On sale Map Camera: Discontinued products, in stock Bic Camera: On sale now Yodobashi Camera: Discontinued B&H Photo: in stock Hasselblad XCD 3.5-4.5/35-75 lens (announced in 2019): Camera Kitamura: On sale Map Camera: Discontinued products, in stock […]

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The new Hasselblad X2DII medium format camera still does not have video recording capabilities, here is why

By PR admin | Published: September 5, 2025

The new Hasselblad X2DII medium format camera still does not have video recording capabilities. Here is why:

Posted in Hasselblad| Tagged | 4 Comments

Here is a nice new Owlkrown strap for your Hasselblad camera (with the new Hasselblad clip)

By PR admin | Published: September 2, 2025

  Owlkrown is a new US-based company that produces various accessories for cameras. Founded just last year, they already offer a large array of products. Their signature Owlkrown straps can now also be ordered with the new Hasselblad clip. You can now get 10% off any order at Owlkrown with code LEICARUMORS10. Owlkrown products are […]

Also posted in Owlkrown| 80 Comments

The new Hasselblad X2DII 100MP medium format camera is cheaper than all Leica interchangeable lens cameras

By PR admin | Published: August 31, 2025

The new 100MP Hasselblad X2DII medium format camera is cheaper than all Leica interchangeable lens cameras: Hasselblad X2DII: 7,399 Lieca SL3: $7,485 Leica M11-P: $9,840 Leica M11 Glossy Black: $9,840 Leica M11 Monochrom: $10,160 Leica M11-P Safari: $10,495 Fujifilm GFX models: $5,400-$8,300 The price of the old Mark I version of the X2D 100C when […]

Also posted in Leica| Tagged | 118 Comments

Matt Granger’s Hasselblad Expert Setup Guide now updated for the latest X2DII camera & 35-100mm lens

By PR admin | Published: August 28, 2025

Matt Granger updated his Hasselblad Expert Setup Guide for the latest Hasselblad X2DII camera and XCD 35-100mm f/2.8-4 lens (pre-orders: B&H Photo | WEX Photo | Foto Erhardt):

Posted in Hasselblad| Tagged , , | 18 Comments

Hasselblad X2DII camera, XCD 35-100mm f/2.8-4 lens, and new Vandra camera backpack officially announced, available for pre-orders

By PR admin | Published: August 26, 2025

The previously rumored Hasselblad X2DII camera and XCD 35-100mm f/2.8-4 lens are now officially announced: Update: Hasselblad announed also a new Vandra Camera Backpack (20L). Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Additional information Press release & specs Recap:

Posted in Hasselblad| Tagged , | 32 Comments