Category Archives: Lytro

What else is new?


There are still few items left in the Newegg selection of cameras that qualify for the 25% off coupon code APRDCSALE00 plus free shipping (previously reported here). New Lensbaby Twist 60 Optic lens announced (check pricing and availability). The Impossible Project got a new instant camera, the I-1. Lytro announced lightfield technology to film and […]

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Lytro exits consumer business, will continue with virtual reality solutions


Lytro is no longer in the consumer photography business according to this lengthy post by the company’s CEO Jason Rosenthal. Lytro sees a future in virtual reality – they recently announced Lytro Immerge, the world’s first professional light field solution for cinematic VR (pictured above). The Lytro Illum lightfield camera currently sells for $379, while the […]

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Another price drop on the Lytro Illum lightfield camera


The price of the Lytro Illum lightfield camera dropped to $379.90. The original price at launch was $1,599.

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Deals of the week from B&H

DJI drone sale

The latest deals from B&H:    More B&H specials can be found here.

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Deal of the day: Lytro Illum lightfield camera available again for $399


The Lytro Illum lightfield camera is available again for $399 on Woot – this is $1,200 off (75% off) from the original price of $1,599 (currently $599 at B&H). This deal is valid only for today (11 hours left). Here are the Lytro Illum main specifications:

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