Panasonic Europe reports record Lumix full-frame market share for 2025


Panasonic Europe reports record Lumix full-frame market share for 2025:

  • Panasonic Europe Lumix total FF market share for 2025: 10%
  • Panasonic Europe Lumix total FF kit market share for 2025: 17%

Panasonic Lumix has achieved a record 10% market share in Europe’s full-frame camera market as of early 2026, according to data the company presented at a recent European event. This marks a significant rise from just 3% in 2020, highlighting strong growth in the segment driven by its video-focused hybrid cameras and the L-mount alliance. Notably, Panasonic’s share climbs to 17% when considering only full-frame cameras sold as kits (with lenses), up from 7% in 2020. Global or other regional figures remain limited in public reports, with overall camera market shares for Panasonic (including Micro Four Thirds) hovering around 3-4% in some 2024-2025 shipment data.

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