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The latest Leica news

By PR admin | Published: November 1, 2026

Here is the latest Leica news:

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Sirui Swift AF 20mm f/2.4 + 40mm f/2.2 full-frame lenses (E/X/L) now available for pre-order

By PR admin | Published: October 29, 2026

  The previously reported Sirui Swift 20mm f/2.4 and 40mm f/2.2 autofocus full-frame prime lenses for Sony E, Fujifilm X, and Leica L mounts are now available for pre-order at Amazon and the official Sirui store for $149 (use code RUMORS for 5% off). Here are the technical details on the new lens:

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Viltrox AF 35mm f/1.4 Pro full-frame Z/E lens announced (coupon code included)

By PR admin | Published: October 29, 2026

The previously reported Viltrox AF 35mm f/1.4 Pro full-frame lens for Nikon Z and Sony E-mount is now officially announced: Pre-orders:B&H Photo | Amazon US | Amazon DE | Viltrox Store (use code NIKONRUMORS for 10% off) Professional-grade optics with edge-to-edge sharpness even at F1.4 16 elements in 11 groups include specialist UA, ED, HR […]

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Nikon announced the Nikkor Z 120-300mm f/2.8 TC VR S lens (price: $14k)

By PR admin | Published: October 29, 2026

Nikon officially announced the Nikkor Z 120-300mm f/2.8 TC VR S lens for $14k (see previous coverage). For pre-orders, check: US: B&H Photo | Paul’s Photo | Service Photo UK: WEX Photo DE: Foto Erhardt CA: Camera Canada Live panels discussion Sample photos Press release and technical info Lens product tour, first impression videos Additional […]

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Godox announced a new compact universal iM10 mini flash for $25

By PR admin | Published: October 28, 2026

Godox announced a new compact iM10 mini flash with a universal, single-contact hot shoe for $25 (currently in stock at B&H Photo and Amazon). Here are the details:

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Fujifilm announced a new Instax Mini Evo 2 hybrid instant camera with touchscreen and video recording

By PR admin | Published: October 27, 2026

Fujifilm announced a new Instax Mini Evo 2 hybrid instant camera with a touchscreen and video recording: Pre-order: B&H Photo | Foto Erhardt Press release The Complete Fujifilm Instax guide Key features recap:

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Coming soon: 7Artisans AF 10mm f/4 APS-C pancake lens (E/X)

By PR admin | Published: October 27, 2026

Here’s some additional information on the previously reported 7Artisans AF 10mm f/4 APS-C lens for E/X mount – the official announcement will be on October 29th (use code RUMORS for a discount at the official 7Artisans online store):

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The Sony FX5 cinema camera is now expected to start shipping in mid-November

By PR admin | Published: October 27, 2026

The Sony FX5 cinema camera is now expected to start shipping in mid-November, according to the B&H Photo product listing (confirming the previously reported shipping date of November 16th; the official statement from Sony Japan lists November 20th): Sony FX5 pre-orders are open at B&H Photo, WEX Photo, and Foto Erhardt. Additional coverage of the […]

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The Viltrox 35mm f/1.4 PRO lens (Z/E) will be announced on October 29th

By PR admin | Published: October 27, 2026

The previously reported Viltrox 35mm f/1.4 PRO lens for Nikon Z and Sony E-mount will be announced on October 29th. Check B&H Photo & Viltrox store for pre-orders (Viltrox 10% off code: NIKONRUMORS). The full technical specifications can be found here: Viltrox 35mm f/1.4 PRO lens for Nikon Z-mount to be announced in two days […]

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Thypoch Sculptor AF 23mm f/1.4 lens for Fujifilm X-mount announced

By PR admin | Published: October 27, 2026

The previously reported Thypoch Sculptor AF 23mm f/1.4 lens for Fujifilm X-mount is now officially announced: APS-C | f/1.4 Aperture Autofocus Prime Lens 9.8″ Minimum Focus Distance 12-Element in 10-Group Lens Design Pre-orders are now open at B&H Photo (coming soon to the Thypoch store).

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