Author Archives: PR admin

Fujifilm announced a new Instax Mini Evo 2 hybrid instant camera with touchscreen and video recording

By PR admin | Published: October 27, 2026

Fujifilm announced a new Instax Mini Evo 2 hybrid instant camera with a touchscreen and video recording: Pre-order: B&H Photo | Foto Erhardt Press release The Complete Fujifilm Instax guide Key features recap:

Posted in Fuji| Tagged , , | 7 Comments

Coming soon: 7Artisans AF 10mm f/4 APS-C pancake lens (E/X)

By PR admin | Published: October 27, 2026

Here’s some additional information on the previously reported 7Artisans AF 10mm f/4 APS-C lens for E/X mount – the official announcement will be on October 29th (use code RUMORS for a discount at the official 7Artisans online store):

Posted in 7Artisans| Tagged | 1 Comment

The Sony FX5 cinema camera is now expected to start shipping in mid-November

By PR admin | Published: October 27, 2026

The Sony FX5 cinema camera is now expected to start shipping in mid-November, according to the B&H Photo product listing (confirming the previously reported shipping date of November 16th): Sony FX5 pre-orders are open at B&H Photo, WEX Photo, and Foto Erhardt. Additional coverage of the Sony FX5 camera can be found here:

Posted in Sony| Tagged | 1 Comment

The Viltrox 35mm f/1.4 PRO lens (Z/E) will be announced on October 29th

By PR admin | Published: October 27, 2026

The previously reported Viltrox 35mm f/1.4 PRO lens for Nikon Z and Sony E-mount will be announced on October 29th. Check B&H Photo & Viltrox store for pre-orders (Viltrox 10% off code: NIKONRUMORS). The full technical specifications can be found here: Viltrox 35mm f/1.4 PRO lens for Nikon Z-mount to be announced in two days […]

Posted in Viltrox| Tagged | 10 Comments

Thypoch Sculptor AF 23mm f/1.4 lens for Fujifilm X-mount announced

By PR admin | Published: October 27, 2026

The previously reported Thypoch Sculptor AF 23mm f/1.4 lens for Fujifilm X-mount is now officially announced: APS-C | f/1.4 Aperture Autofocus Prime Lens 9.8″ Minimum Focus Distance 12-Element in 10-Group Lens Design Pre-orders are now open at B&H Photo (coming soon to the Thypoch store).

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Thypoch 2026 Black Friday deals are now live

By PR admin | Published: October 26, 2026

Thypoch has already started their 2026 Black Friday deals – you can see the discounted lenses on this dedicated page (some of the Thypoch deals are also available at B&H Photo):

Posted in Deals, Thypoch| Tagged , , | 27 Comments

The latest Leica news and rumors

By PR admin | Published: October 26, 2026

Here is an updated list/recap of expected/rumored Leica cameras and lenses (see all previous reports here): Leica M11-P and/or M-A Hammertone editions (expected on November 12th) Leica M12 instead of Leica M11-R (expected in early 2027) Leica Q3 43 Monochrom (expected in 2026) Leica SL3 Reporter metal gray Leica mirrorless medium format camera Leica M-mount […]

Posted in Leica| Tagged | 25 Comments

Godox announced a new compact TT350II ThinkLite flash, new iT32R model rumored to be announced next

By PR admin | Published: October 25, 2026

Godox announced a new, compact, and updated TT350II ThinkLite flash for Sony, Canon, Nikon, Olympus, and Panasonic cameras: Pre-orders Additional information Product page Godox is rumored to introduce a new iT32R flash based on the Godox iT32, but with a round head instead of a square one. Key features of the new Godox TT350II flash:

Posted in Godox| Tagged | 18 Comments

FieldMade released new stealth labels for Fujifilm X cameras

By PR admin | Published: October 25, 2026

FieldMade released new stealth labels for Fujifilm X cameras:   Get 10% off your FieldMade order with code “Rumors10“ (minimum purchase of $20 CAD, cannot be combined with other discounts) Previous coverage of FieldMade can be found here Additional information:

Posted in FieldMade, Fuji| Tagged , | 9 Comments

Coming soon: Artra × Rolleiflex Camera Dual watch for photographers

By PR admin | Published: October 24, 2026

Artra Designs (the company behind the Artra lenses that are sold at B&H Photo and Amazon) will soon release a new Artra × Rolleiflex Camera Dual watch for photographers. Artra already had the Camera One photography-inspired watch that was recently upgraded with a new movement: Too broke for the Leica watch? This stunning new Artra […]

Posted in ArtraLab, Rollei, Rolleiflex| Tagged , | 10 Comments