Today, Diamond Online (ダイヤモンド・オンライン) published an investigative scoop stating that Sony Group has proposed acquiring Tamron, aiming to acquire all of Tamron’s shares. The deal size is projected at roughly 200 billion yen (約2,000億円). No official confirmation or denial has been issued by Sony or Tamron as of the latest available information. Diamond is a long-established, respected Japanese […]
It did not take long for Sony Japan to issue an official notice about FX5 pre-orders far exceeding expectations (B&H Photo | WEX Photo | Foto Erhardt):
This Meike 24mm f/1.4 MIX lens review is by Daniel Kuhn (Website | Instagram | YouTube | LinkedIn): Meike 24mm f/1.4 MIX Review: A Fast Wide-Angle Prime That Delivers Outstanding Value A fast 24mm prime is one of the most versatile lenses a photographer can own, covering everything from landscapes and street photography to environmental portraits and astrophotography. With the 24mm f/1.4 MIX, […]
Here are the details on the previously reported 7Artisans AF 10mm f/2.5 MAX full-frame fisheye lens (check B&H Photo and the official website for additional information and pre-order options):
The Fujifilm X-T6 camera is rumored to be announced at the Fujikina event in Paris (September 4-6th). Here are the rumored Fujifilm X-T6 camera specifications: Update – B&H Photo has already scheduled an event “Demo Experience: Touch and Try the Latest Fujifilm Gear” for September 8th:
Here are a few new pictures of the upcoming Viltrox AF 35mm f/1.4 PRO full-frame lens (77mm filter size, minimum focusing distance of 0.3 meters, VCM voice coil focusing motor, and a metal body), Viltrox 40mm f/1.2 and 18mm f/1.2 PRO APS-C lenses (previously reported here):
A German store published the new Fujifilm prices that will take effect on September 1, 2026. Some of the prices will already be increased on August 1st: Model designation Color Old RRP New RRP FUJIFILM X100VI Black €1,799.00 €1,999.00 FUJIFILM X100VI Silver €1,799.00 €1,999.00 FUJIFILM X-E5 Housing Black €1,549.00 €1,649.00 FUJIFILM X-E5 Housing Silver €1,549.00 […]
I updated my previous post: 7Artisans will announce a new AF 10mm f/2.5 MAX full-frame fisheye lens on July 28, 2026: I already posted the first picture of the lens a few months ago: First pictures of the upcoming 7Artisans AF 18mm f/2, 10mm f/2.5, and 10mm f/4 lenses Here are the details (check the official website […]
FieldMade has finally released custom indicator labels for OM System cameras and lenses and the new Sony FX5 camera: Get 10% off your FieldMade order with code “Rumors10“ (minimum purchase of $20 CAD, cannot be combined with other discounts) Previous coverage of FieldMade can be found here Additional information on the new labels:
This is a guest post by Luke Lv, founder of Lumira Studio, a UK video production studio (Website | Instagram | YouTube | LinkedIn). There is a small moment that I think most photographers and filmmakers will recognise. You are on the next shoot, you reach for a card, and realise it is still full from […]
