The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise linear motor autofocus, built-in Optical SteadyShot image stabilization, impressive close-focusing capabilities with up to […]
The Godox C100 transparent viewfinder camera is now available for order for $45 (previously reported here): B&H Photo Amazon Additional information:
Sony published an official list of E-mount license partners, and not a single Chinese lens manufacturer is on the list: Carl Zeiss AG Cooke Optics Limited Cosina Corporation Fujifilm Holdings Corporation Kenko Tokina Corporation LK Samynag CO., LTD. Sigma Corporation Tamron Corporation Thales Las France SAS
Here are the top 10 most viewed PhotoRumors posts for July 2026:
Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount for $129: Amazon US (10% off with coupon code 8VQNDWZJ) Amazon DE (10% off, no coupon code required) Pergear.com (10% off, no coupon code required) Additional information:
Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results:
Here are the latest Insta360 X6, Insta360 Luna Pro, and DJI Osmo 360 II camera leaks:
In August, you can get an extra 5% off Canon gear at B&H Photo with the PayBoo card (the PayBoo card instantly credits the sales tax). For example, the Canon EOS R1 camera is $6799 everywhere. If you live in an area with a 7% sales tax, you will pay $7274.93 no matter where you […]
Here is a recap of the latest Canon camera and lens rumors:
