Author Archives: PR admin

Here are the new lenses Sony is rumored to announce this year

By PR admin | Published: April 18, 2026

Here are the new lenses Sony is rumored to announce this year:

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Sony is rumored to announce a new a7R VI camera in May

By PR admin | Published: April 18, 2026

Sony is expected to announce the long-rumored a7R VI camera in May. Here are the latest rumored specifications:

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Panasonic is rumored to announce a new 40mm f/2 S lens and a special edition Lumix S9 camera on April 21st

By PR admin | Published: April 18, 2026

Panasonic is rumored to announce a new Lumix 40mm f/2 S full-frame lens and a special-edition Lumix S9 camera (previously reported here) on April 21st for the 2026 NAB show.

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Canon has registered a new DS126947 camera – here is what to expect

By PR admin | Published: April 18, 2026

Canon has registered a new camera in Asia under the code name DS126947, which is expected to be part of the EOS product line:

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Here are the 2026 TIPA photo and imaging awards

By PR admin | Published: April 18, 2026

TIPA announced the 2026 photo and imaging gear awards – here are the winners: Cameras Best APS-C Camera: Fujifilm X-E5 Best Full Frame Advanced Camera: Nikon Z5II Best Full Frame Expert Camera: Sony Alpha 7V Best Advanced Compact Cinema Camera: Nikon ZR Best Hybrid Full Frame Camera: Canon EOS R6 Mark III Best Professional Cinema […]

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Viltrox AF 35mm f/1.2 LAB lens without TFT/LCD screen officially announced in China

By PR admin | Published: April 17, 2026

The previously reported Viltrox AF 35mm f/1.2 LAB full-frame lens without a TFT/LCD screen was officially announced in China today (check the official website for pre-orders). Here are the details – the specs appear to be identical to the version with a TFT/LCD screen:

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Freefly joins the L-Mount Alliance

By PR admin | Published: April 17, 2026

Freefly, a Seattle-based company known for its high-end cameras, joined the L-Mount Alliance today as its 11th member. This also means they will announce new L-mount products at the 2026 NAB show, which starts next week. Here are the details:

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DJI Osmo Pocket 4P coming next

By PR admin | Published: April 16, 2026

After the Osmo Pocket 4 announcement today, DJI will also soon release a new Osmo Pocket 4P model (P for Professional?) with two camera modules:

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Full details leaked on the upcoming Viltrox AF 35mm f/1.8 & 55mm f/1.8 EVO APO full-frame lenses (Z/E):

By PR admin | Published: April 16, 2026

Next week at the 2026 NAB show, Viltrox will introduce the following two EVO APO full-frame lenses for Sony E and Nikon Z mount (you can already pre-order them at Foto Erhardt):

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DJI Osmo Pocket 4 announced with 1″ sensor, 4k/240fps video, and 14 stops of dynamic range (not available in the US)

By PR admin | Published: April 16, 2026

The previously rumored DJI Osmo Pocket 4 camera is now officially announced with a 1″ sensor, 4k/240fps video, and 14 stops of dynamic range. The new model will not be available in the US for now. In Europe, you can get one at Foto Erhardt and at WEX Photo. Here are the main specifications:

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