Zeiss introduced a new Aatma line of cinema lenses at BSC EXPO in London (previously reported here) priced beetween $20-$25k. The new Aatma line of nine T1.5 full-frame cinema prime lenses (18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm): Pre-orders page Additional information Product page Technical details:
Schneider Kreuznach × LK Samyang is rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show, which takes place at the end of February in Japan. They may also show prototypes of a new 300mm lens. Update – here is the updated list of new lenses: Samyang 20-50mm f/2 Samyang 200mm f/1.8 […]
Here are the first pictures of the previously rumored Meike 85mm f/1.4 II MIX full-frame autofocus lens, which will replace the current version and will be part of the Meike MIX series. The new lens will be on display at the 20206 CP+ in Japan at the end of February, and will be available for […]
The Chinese company Songdian is teasing a new Micro Four Thirds camera – it seems that they will be joining the Micro Four Thirds Alliance: Songdian already sells several different camera models in China:
The previously reported Viltrox AF 50mm f/1.4 Pro full-frame lens for Nikon Z-mount is now officially announced and available for pre-order: US: B&H Photo | Amazon Worldwide: VIltrox online store (intro sale: $521.55 instead of $549) Additional information onthe new lens can be found here:
Here are some of the possible/rumored lenses Sigma could announce on February 26th for the 2026 CP+ show (previously reported here):
B&H Photo launched a new Mega Deal Zone 3-day sale. Here are some of the categories:
OM System announced a new OM-3 Astro mirrorless camera dedicated to astrophotography: Pre-orders: B&H Photo | Foto Erhardt | WEX Photo Additional information Product page Key features:
Today, OM System announced the release of the TG-7 INDUSTRY compact digital camera based on the existing TG-7 model. The TG-7 INDUSTRY is equipped with a standard microscope eyepiece adapter (NY-TGV Super Adapter Kit) and specialized features for examination, research, and testing applications. You can pre-order the new kit here. Additional information:
