Author Archives: PR admin

The new 7Artisans AF 40mm f/2.5 FE lens is now available for purchase

By PR admin | Published: February 25, 2026

7Artisans officially released the previously reported 7Artisans AF 40mm f/2.5 FE lens. Pre-orders are now open at: 7Artisans store Amazon B&H Photo Previous coverage of the lens can be found here. Additional information:

Posted in 7Artisans| Tagged | 7 Comments

Brightin Star announced two new lenses: APO 35mm f/1.7 ASPH (M) & 50mm f/2 TRI-SIGHT (E/Z/RF/L)

By PR admin | Published: February 25, 2026

Brightin Star announced the development of two new lenses at the 2026 PC+ show: Brightin Star APO M 35mm f/1.7 ASPH lens for Leica M-mount Brightin Star 50mm f/2 TRI-SIGHT lens for E/Z/RF/L Brightin Star lenses are sold at B&H Photo, Amazon, Ali Express, and the official online store, which also offers international shipping. Additional […]

Posted in Brightin Star| Tagged , , , | 4 Comments

For the 2026 CP+ show, Panasonic announced only a new mic

By PR admin | Published: February 25, 2026

For the 2026 CP+ show, Panasonic announced only a new digital shotgun microphone DMW-DMS1: Pre-order Press release Related videos:

Posted in Panasonic| Tagged , | 1 Comment

Two new lenses from 7Artisans: AF 135mm f/1.8 and AF 40mm f/2.5

By PR admin | Published: February 25, 2026

Tomorrow at the 2026 CP+ show, 7Artisans will release the previously reported AF 135mm f/1.8 lens (E/Z/L). 7Artisans will also officially release their 7Artisans AF 40mm f/2.5 lens – the lens is alreadylisted on Amazon. Here are some sample photos taken with the 135mm lens:

Posted in 7Artisans| Tagged , , , | 3 Comments

Viltrox AF 35mm f/1.8 STM ASPH ED IF APO full-frame lens for E/Z/L mount

By PR admin | Published: February 25, 2026

Viltrox will soon release a new AF 35mm f/1.8 STM ASPH ED IF APO full-frame lens for Sony E, Nikon Z, and Leica L mount.

Posted in Viltrox| Tagged , , , | 3 Comments

Here is the rumored Schneider Kreuznach x LK Samyang AF 60-180mm f/2.8 lens

By PR admin | Published: February 25, 2026

Here is the rumored Schneider Kreuznach x LK Samyang AF 60-180mm f/2.8 lens – on display at the 2026 CP+ show in Japan (previously reported here):

Posted in Samyang, Schneider Kreuznach| Tagged , , | 1 Comment

What else is new?

By PR admin | Published: February 25, 2026

Here is what else is new:

Posted in Other| Tagged | 4 Comments

Canon celebrates 23rd consecutive year of #1 share of global interchangeable-lens digital camera market

By PR admin | Published: February 24, 2026

Canon celebrates 23rd consecutive year of #1 share of global interchangeable-lens digital camera market:

Posted in Canon| Tagged , | 37 Comments

Voigtlander to announce three new lenses at the 2026 CP+ show: Nokton Classic 35mm f/1.4, Apo-Skopar 75mm f/2.8, and Apo-Lanthar 90mm f/4

By PR admin | Published: February 24, 2026

As previously reported, Cosina will announce and display new Voigtlander lens prototypes at the 2026 CP+ show in Pacifico Yokohama starting February 26, 2026. Here is a recap of the new/upcoming lenses:

Posted in Cosina, Voigtlander| Tagged , , , , | 6 Comments

Cosina announced the new Zeiss Otus ML 1.4/35 lens (Z/E/RF)

By PR admin | Published: February 24, 2026

    The previously reported Zeiss Otus ML 1.4/35 lens for Z/E/RF mount is now officially announced and available for pre-orders: Pre-orders: US: B&H Photo DE: Foto Erhardt UK: WEX Photo Additional information Specifications  Press release Sample photos Related video:

Posted in Zeiss| Tagged , | 10 Comments