Author Archives: PR admin

Cosine announced a new Voigtlander SEPTON 40mm f/2 Aspherical lens for Nikon Z and Sony E cameras

  Cosina announced a new Voigtlander SEPTON 40mm f/2 Aspherical lens for Nikon Z and Sony E mount: Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Press release and specifications Product pages with sample photos: E-mount | Z-mount E-mount version to be released in March 2026, Z-mount version in April Related video:

Posted in Voigtlander| Tagged | 12 Comments

Shenzhen Sonida Digital Technology joins the Micro Four Thirds System Standard Group under the brand “Songdian”

As I already reported, the Shenzhen Sonida Digital Technology company joined the Micro Four Thirds System Standard Group today under the brand Songdian (some of their cameras are sold on Amazon), and they are expected to announce a new MFT camera for the 2026 CP+ show in Japan:

Posted in Songdian, Sonida| 9 Comments

The latest financial results from Tamron, Nikon, Fujifilm, Sony, Ricoh, and Panasonic

Here are the latest financial results from Tamron, Nikon, Fujifilm, Sony, Ricoh, and Panasonic:

Posted in Fuji, Nikon, Panasonic, Ricoh, Sony, Tamron| Tagged | 8 Comments

What else is new?

Here is what else is new:

Posted in Other| Tagged | 4 Comments

Tamron to announce a new 35-100mm f/2.8 lens next week

Next week, on February 19th, Tamron will announce a new 35-100mm f/2.8 lens (see mockup above). This will be a small, lightweight zoom lens (around 560g) that will pair well with the existing Tamron 16-30mm f/2.8. Tamron plans to announce a total of ten new lenses this FY26, according to their latest financial disclosures:

Posted in Tamron| Tagged | 21 Comments

Zeiss introduced a new Aatma line of cinema lenses

Zeiss introduced a new Aatma line of cinema lenses at BSC EXPO in London (previously reported here) priced beetween $20-$25k. The new Aatma line of nine T1.5 full-frame cinema prime lenses (18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm): Pre-orders page Additional information Product page Technical details:

Posted in Zeiss| Tagged | 6 Comments

Schneider Kreuznach × LK Samyang rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show

Schneider Kreuznach × LK Samyang is rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show, which takes place at the end of February in Japan. Schneider Kreuznach × LK Samyang still has few lenses on their roadmap that are not yet officially announced:

Posted in Samyang, Schneider Kreuznach| Tagged , , | 4 Comments

First pictures of the upcoming Meike AF 85mm f/1.4 II MIX lens (E/Z/L)

Here are the first pictures of the previously rumored Meike 85mm f/1.4 II MIX full-frame autofocus lens, which will replace the current version and will be part of the Meike MIX series. The new lens will be on display at the 20206 CP+ in Japan at the end of February, and will be available for […]

Posted in Meike| Tagged | 1 Comment

The Chinese company Songdian is teasing a new Micro Four Thirds camera

The Chinese company Songdian is teasing a new Micro Four Thirds camera – it seems that they will be joining the Micro Four Thirds Alliance: Songdian already sells several different camera models in China:

Posted in Songdian| Tagged , , , , , | 5 Comments

Viltrox AF 50mm f/1.4 Pro full-frame lens for Nikon Z-mount officially announced

The previously reported Viltrox AF 50mm f/1.4 Pro full-frame lens for Nikon Z-mount is now officially announced and available for pre-order: US: B&H Photo | Amazon Worldwide: VIltrox online store (intro sale: $521.55 instead of $549) Additional information onthe new lens can be found here:

Posted in Viltrox| Tagged | 42 Comments