The six Leitz Hektor full-frame prime cine lenses are now available for Fujifilm G mount, marking a significant expansion of Leitz Cine’s mirrorless prime series to Fujifilm’s GFX ecosystem, including the GFX ETERNA 55 cinema camera and GFX100 stills models. This new user-interchangeable G mount joins the existing lineup of Sony E, Leica L, Canon […]
A new Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for L-mount will be announced on April 30 (see teaser). Later, Schneider Kreuznach × LK Samyang will release a L-mount version of the AF 24-60mm f/2.8 lens. Currently, Schneider Kreuznach × LK Samyang has only one L-mount lens: the 35-150mm f/2-2.8 AF.
Here is some additional informtion on the upcoming Sony FE 100-400mm f/4.5 GM II lens (not f/4 as previously reported): Internal zoom Length similar to the FE 200-600mm G Pricing comparable to the FE 50-150mm GM Expected to be released in May 2026 (maune together with the rumored Sony a7R VI) The FE 100-400mm f/4.5 […]
The “I’m Back Roll” digital back sensor for film cameras raised over $830k on Kickstarter by 1,391 backers with 18 more days to go. Additional information on this project can be found here and here: “I’m back” is back with a new “I’m Back Roll” APS-C digital back sensor for film cameras The “I’m Back […]
Here are the top 10 most viewed PhotoRumors posts for March 2026 (sorry for the delayed post – I was traveling earlier this month):
Insta360 is partnering with Leica on the development of the upcoming Luna gimbal cameras (previously reported here). Here is a recap of rumored/leaked Insta360 Luna camera specifications: Leica co-engineering: Optics, color science, and full-chain calibration tuned by Leica for premium image quality and “Leica look.” Sensor and lens (main/wide on both models): 1-inch CMOS sensor, […]
Sony has registered a new Sony WW721795 camera overseas without Wi-Fi 6, which will most likely be a new ZV model or an entry-level mirrorless camera. Sony has also registered a new Wi-Fi 6 camcorder under the code name WW679476. In total, Sony now has at least three upcoming products: a high-end flagship, a video […]
Here are some additional new pictures of some of the upcoming Viltrox AF EVO full-frame lenses (previously reported here, check the official website for updates) – the first set is from the Viltrox AF 90mm f/2.2 EVO APS-C lens that is already listed on Amazon: The Viltrox AF 26mm f/2.8 EVO pancake full-frame lens is […]
TTartisan announced in China two full-frame AF lenses from the new Neo series (previously reported here): AF 50mm f/1.8 and AF 85mm f/1.8 (E/Z/L). Check for pre-orders at B&H Photo and the official TTartisan store. The Neo Series focuses on simplicity, with a clean and minimalistic design – no aperture ring or focus ring. The […]
