Author Archives: PR admin

The SG-Image AF 35mm f/2.2 full-frame silver lens is now available for L-mount

By PR admin | Published: August 4, 2026

The SG-Image AF 35mm f/2.2 full-frame silver lens is now also available for L-mount at Amazon and the official SG-Image online store:

Posted in SG-IMAGE| Tagged | 4 Comments

Sony launches FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens

By PR admin | Published: August 4, 2026

The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise linear motor autofocus, built-in Optical SteadyShot image stabilization, impressive close-focusing capabilities with up to […]

Posted in Sony| Tagged | 15 Comments

The Godox C100 transparent viewfinder camera is now available for $45

By PR admin | Published: August 3, 2026

The Godox C100 transparent viewfinder camera is now available for order for $45 (previously reported here): B&H Photo Amazon Additional information:

Posted in Godox| Tagged | 20 Comments

Sony published an official list of E-mount license partners: not a single Chinese lens manufacturer is on the list

By PR admin | Published: August 3, 2026

Sony published an official list of E-mount license partners, and not a single Chinese lens manufacturer is on the list: Carl Zeiss AG Cooke Optics Limited Cosina Corporation Fujifilm Holdings Corporation Kenko Tokina Corporation LK Samynag CO., LTD. Sigma Corporation Tamron Corporation Thales Las France SAS

Posted in Sony| 8 Comments

The most popular PhotoRumors posts for July 2026

By PR admin | Published: August 3, 2026

Here are the top 10 most viewed PhotoRumors posts for July 2026:

Posted in Top 10 Posts| 2 Comments

Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount

By PR admin | Published: August 2, 2026

Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount for $129: Amazon US (10% off with coupon code 8VQNDWZJ) Amazon DE (10% off, no coupon code required) Pergear.com (10% off, no coupon code required) Additional information:

Posted in Pergear| Tagged | 30 Comments

Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results

By PR admin | Published: August 2, 2026

Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results:

Posted in Sony, Tamron| Tagged , | 2 Comments

The latest Insta360 X6, Insta360 Luna Pro, and DJI Osmo 360 II camera leaks

By PR admin | Published: August 2, 2026

Here are the latest Insta360 X6, Insta360 Luna Pro, and DJI Osmo 360 II camera leaks:

Posted in DJI, Insta360| Tagged , , , | 2 Comments

What else is new?

By PR admin | Published: August 2, 2026

Here is what else is new:

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Deal of the day: get an extra 5% off Canon gear at B&H Photo with PayBoo

By PR admin | Published: August 1, 2026

In August, you can get an extra 5% off Canon gear at B&H Photo with the PayBoo card (the PayBoo card instantly credits the sales tax). For example, the Canon EOS R1 camera is $6799 everywhere. If you live in an area with a 7% sales tax, you will pay $7274.93 no matter where you […]

Posted in Canon, Deals| Tagged , | 39 Comments