Category Archives: Sony

Sony to announce a new FE 100mm f/2.8 Macro GM OSS lens next week

By PR admin | Published: September 27, 2025

Next week, Sony is rumored to announce a new FE 100mm f/2.8 Macro GM OSS lens – the replacement for the current Sony FE 100mm f/2.8 STF GM OSS lens.

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Third Sony price increase in the US because of Trump’s tariffs

By PR admin | Published: September 22, 2025

Today, Sony increased their prices in the US for the third time this year as a result of Trump’s tariffs. Here are a few examples: Model Old price (July) New price (Sept) Increase Sony α9 III $5,999 $6,399 $400 Sony α7R V $3,899 $4,299 $400 Sony α9 II $4,499 $4,899 $400 Sony α6400 $899 $1,099 $200 Sony […]

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What’s coming next from the big three?

By PR admin | Published: September 18, 2025

The big three (Sony, Canon, and Nikon) are expected to announce new camera models before the end of 2025 or in early 2026: Canon EOS R6 Mark III Nikon Z9II Sony A7V

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The 6 years old Sony RX100 VII is more expensive than the new Ricoh GR IV camera

By PR admin | Published: September 17, 2025

The 6-year-old Sony RX100 VII camera with a 1″ sensor ($1,698) is currently $200 more expensive than the new Ricoh GR IV camera with an APS-C sensor ($1,496): You can compare both cameras here. The Fuji X100VI is $1,799 – only $100 more than the RX100 VII. The Sony RX100 VII was announced in July […]

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Viltrox AF 56mm f/1.2 Pro APS-C lens announced (X/E)

By PR admin | Published: September 1, 2025

The previously reported Viltrox AF 56mm f/1.2 Pro APS-C lens for Fujifilm X and Sony E mount is now officially announced. Pre-orders are now open at B&H Photo. Additional information can be found here. Check also the official website: X-mount | E-mount (international shipping available). Key features of the new lens:

Also posted in Fuji, Viltrox| Tagged | 18 Comments

What’s next for Sony?

By PR admin | Published: August 5, 2025

After the Z300 camcorder announcement, Sony is rumored/expected to release two more new cameras and a new lens in the next few months:

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LOL: the new Sony RX1R III camera, which was supposed to be in high demand, is sitting on shelves and already has a $100 rebate

By PR admin | Published: August 4, 2025

The new Sony RX1R III camera, which was supposed to be in high demand, is sitting on shelves and has already received the first $100 rebate: B&H Photo: in stock WEX Photo: in stock Foto Erhardt: in stock Sony Japan: the RX1R III could be delayed because of high demand, while the camera is sitting […]

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Sony Japan: the RX1R III could be delayed because of high demand, while the camera is sitting in stock at Amazon

By PR admin | Published: July 25, 2025

Sony Japan issued a statement about the latest Sony RX1R III camera, indicating that becuase of the high demand, deliveries could be delayed: “We began accepting orders for the RX1R III (DSC-RX1RM3) full-frame compact camera with integrated lens and related accessories on Wednesday, July 23, 2025. We have received many more orders than we expected, […]

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The previously rumored Sony Z300 camcorder is now officially announced

By PR admin | Published: July 22, 2025

The previously rumored Sony Z300 camcorder is now officially announced (I was wrong about the mode name, but the rest of the details were correct): Pre-order: B&H Photo Key Features 1/2″-Type Exmor R 3-CMOS Sensor Supports up to UHD 4K60 Recording 17x Optical Zoom, Constant f/1.9 Maximum Dedicated AI Focusing Processor Digital Content Authentication Electronic […]

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Jared Polin rants about the RX1R III camera: “Sony, you are not Leica”

By PR admin | Published: July 22, 2025

As I already reported online about the RX1R III being announced without any previous rumors or leaks and with a ridiculously high price for the camera and accessories: Sony RX1R III camera accessories The reason there were no leaks is becuase this time Sony did not let anyone know in advance of the existence of […]

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