
Here are the latest financial reports from Nikon, Ricoh, Fujifilm, and Tamron:

Yesterday, Tamron Americas announced updates to its 6-Year Limited Warranty program, aimed at providing more value and support for photographers and videographers in North America. This enhancement builds on their existing warranty, which offers coverage for defects in materials or workmanship for six years from the date of purchase when purchased from an authorized retailer. […]

The previously reported Tamron 35-100mm f/2.8 DI III VXD lens for Nikon Z and Sony E-mount cameras is now officially announced, along with a new Tamron Link accessory for wireless lens control. Pre-orders: US: B&H Photo | Paul’s Photo | Service Photo UK: WEX Photo DE: Foto Erhardt CA: Camera Canada Additional information Product page Press release (+specifications, […]

Additional information on the upcoming Tamron 35-100mm f/2.8 DI III VXD lens (Z/E): Fast standard zoom lens with a constant aperture of F/2.8 from 35–100 mm Particularly compact and lightweight design – ideal for travel and everyday life High image quality and harmonious bokeh for natural portraits Faster, more precise VXD autofocus for spontaneous and […]

Next week, on February 19th, Tamron will announce a new 35-100mm f/2.8 lens (see mockup above). This will be a small, lightweight zoom lens (around 560g) that will pair well with the existing Tamron 16-30mm f/2.8. Tamron plans to announce a total of ten new lenses this FY26, according to their latest financial disclosures:

Here are the latest financial results from Tamron, Sony, Nikon, Ricoh, Fujifilm, Canon, Leica, and OM System:

New Sony, OM System, and Panasonic rebates started in the US (see all current discounts): New Nikon US November rebates: returning to pre-tariffs pricing on many cameras & lenses: B&H Photo Amazon The new Sony rebates can be found here: B&H Photo Amazon Panasonic also introduced new rebates in the US: B&H Photo Amazon Extra 5% […]