What’s next for Sony?


After the Z300 camcorder announcement, Sony is rumored/expected to release two more new cameras and a new lens in the next few months:

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What else is new?


Here is what else is new:

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LOL: the new Sony RX1R III camera, which was supposed to be in high demand, is sitting on shelves and already has a $100 rebate


The new Sony RX1R III camera, which was supposed to be in high demand, is sitting on shelves and has already received the first $100 rebate:

Sony Japan: the RX1R III could be delayed because of high demand, while the camera is sitting in stock at Amazon

Jared Polin rants about the RX1R III camera: “Sony, you are not Leica”

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New Viltrox 56mm f/1.2 Pro lens pictures

Here are a few new pictures of the upcoming Viltrox 56mm f/1.2 Pro lens:

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Brightin Star AF 35mm f/1.8 ASPH lens officially announced (E+Z mount)


The previously reported Brightin Star AF 35mm f/1.8 ASPH full-frame lens (E/Z) is now officially announced and available for pre-order for $250 (Brightin Star lenses are also sold at Amazon). Here are the details:

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Second Nikon price increase coming to the US on September 1st as a result of the latest Trump tariffs


As previously reported, Nikon will have a second price increase in the US on September 1st, 2025, as a result of the latest Trump tariffs. If you are planning to buy any Nikon gear before the next price increase, consider doing so from one of our sponsors:

The complete list of Nikon cameras and lenses that will get a price increase can be found here:

Another Nikon price increase coming in the US on September 1st

The long list of companies increasing prices as a result of Trump’s tariffs can be found here:

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The Fujifilm GFX Eterna 102MP medium format cinema camera will be released on September 11th


The Fujifilm GFX Eterna 102MP medium format cinema camera will be officially released on September 11th right beore the International Broadcast Convention (IBC) in Amsterdam (September 12-15, 2025).

The GFX Eterna will be the first large-format digital filmmaking camera in the company’s history. Here is what we know so far:

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Updated list of latest/upcoming/rumored Chinese lenses


Here is an updated list of the latest/upcoming/rumored lenses from China:



After the 14mm f/2.8 & 75mm f/1.4 lenses (E/R/Z/L), 7Artisans will announce two more new lenses on August 4th (check website for updates):

  • 7Artisans AF 24mm f/1.8 (L/Z)
  • 7Artisans AF 35mm f/1.8 (L/E/Z) – the L and Z mounts will be released on August 26th
  • 7Artisans 10mm f/2.8

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The Fujifilm US price increase is now in effect (up to 15%)



The previously reported Fuji price increase in the US as a result of Trump’s tariffs came into effect yesterday. The list of impacted products can be found here. You can check the new price at B&H Photo. Moment also published a list of Fujifilm cameras with US price increases:

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More GoPro MAX 2 camera leaks


The day DJI announced their Osmo 360 camera, we got more leaks of the upcoming GoPro MAX 2 camera:

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