What else is new?

By PR admin | Published: August 5, 2025


Here is what else is new:

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LOL: the new Sony RX1R III camera, which was supposed to be in high demand, is sitting on shelves and already has a $100 rebate

By PR admin | Published: August 4, 2025


The new Sony RX1R III camera, which was supposed to be in high demand, is sitting on shelves and has already received the first $100 rebate:

Sony Japan: the RX1R III could be delayed because of high demand, while the camera is sitting in stock at Amazon

Jared Polin rants about the RX1R III camera: “Sony, you are not Leica”

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New Viltrox 56mm f/1.2 Pro lens pictures

By PR admin | Published: August 4, 2025

Here are a few new pictures of the upcoming Viltrox 56mm f/1.2 Pro lens:

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Brightin Star AF 35mm f/1.8 ASPH lens officially announced (E+Z mount)

By PR admin | Published: August 4, 2025


The previously reported Brightin Star AF 35mm f/1.8 ASPH full-frame lens (E/Z) is now officially announced and available for pre-order for $250 (Brightin Star lenses are also sold at Amazon). Here are the details:

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Second Nikon price increase coming to the US on September 1st as a result of the latest Trump tariffs

By PR admin | Published: August 4, 2025


As previously reported, Nikon will have a second price increase in the US on September 1st, 2025, as a result of the latest Trump tariffs. If you are planning to buy any Nikon gear before the next price increase, consider doing so from one of our sponsors:

The complete list of Nikon cameras and lenses that will get a price increase can be found here:

Another Nikon price increase coming in the US on September 1st

The long list of companies increasing prices as a result of Trump’s tariffs can be found here:

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The Fujifilm GFX Eterna 102MP medium format cinema camera will be released on September 11th

By PR admin | Published: August 3, 2025


The Fujifilm GFX Eterna 102MP medium format cinema camera will be officially released on September 11th right beore the International Broadcast Convention (IBC) in Amsterdam (September 12-15, 2025).

The GFX Eterna will be the first large-format digital filmmaking camera in the company’s history. Here is what we know so far:

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Updated list of latest/upcoming/rumored Chinese lenses

By PR admin | Published: August 2, 2025


Here is an updated list of the latest/upcoming/rumored lenses from China:



After the 14mm f/2.8 & 75mm f/1.4 lenses (E/R/Z/L), 7Artisans will announce two more new lenses on August 4th (check website for updates):

  • 7Artisans AF 24mm f/1.8 (L/Z)
  • 7Artisans AF 35mm f/1.8 (L/E/Z) – the L and Z mounts will be released on August 26th
  • 7Artisans 10mm f/2.8

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The Fujifilm US price increase is now in effect (up to 15%)

By PR admin | Published: August 2, 2025



The previously reported Fuji price increase in the US as a result of Trump’s tariffs came into effect yesterday. The list of impacted products can be found here. You can check the new price at B&H Photo. Moment also published a list of Fujifilm cameras with US price increases:

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More GoPro MAX 2 camera leaks

By PR admin | Published: July 31, 2025


The day DJI announced their Osmo 360 camera, we got more leaks of the upcoming GoPro MAX 2 camera:

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Sigma promises not to increase prices in the US after the latest tariffs

By PR admin | Published: July 31, 2025


In an internal email, Sigma US promises not to further increase prices in the US after the latest tariffs on imported goods from Japan (and other countries):

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Posted in Sigma| Tagged , | 11 Comments