First reviews of the new Artra Camera One photography-inspired watch (coupon code included)


First review of the new Artra Camera One photography-inspired watch created by Artra Designs (the same company that makes the Artra lenses) has already been published on YouTube:

Use the coupon code LEICARUMORS to get a small discount if you order from their official website:

Additional information on the watch can be found here:

Read More »

Posted in ArtraLab| Tagged | 45 Comments

7Artisans MF 50mm f/1.2 APS-C lens officially announced for E/X/Z/MFT mount ($99)


The previously reported 7Artisans MF 50mm f/1.2 APS-C lens for Sony E/Fuji X/Nikon Z/MFT is now officially announced and available for order at B&H Photo and the official 7Artisans online store.


Additional information

Read More »

Posted in 7Artisans| 13 Comments

Godox announced a new AD300Pro II all-in-one outdoor flash


Godox announced a new AD300Pro II all-in-one outdoor flash:

  • 300Ws · ≈350 pops/charge · 0.01–1.5s recycle
  • X3Pro/X3 one-tap sync
  • 16 color group indicators
  • 10-stop range (1/512–1/1, ±0.1-stop precision)
  • Freeze mode (t0.1 down to 1/24,390 s)
  • Stable Color-Temperature Mode ( ≤100 K)
  • 12 W bi-color modeling lamp
  • HD color screen
  • Compact 1.2-kg form factor
  • Wide accessory compatibility
  • Price: $499
  • Additional information:

Read More »

Posted in Godox| 73 Comments

DxO released new camera & lens modules for the latest releases from DJI, Fuji, Nikon, Tamron, OM System, Panasonic, and Zeiss


This month, DxO Labs released 1,846 new DxO camera and lens modules for the latest releases like the DJI Mini 5 Pro, Fujifilm X-T30 III, Nikon Nikkor Z 24-70mm f/2.8 S II, OM System M.Zuiko ED 50-200mm f/2.8 IS PRO, Panasonic Lumix S 100-500mm f/5-7.1, and Zeiss Otus 85mm f/1.4.

Get 15% off DxO products with code RUMORS by purchasing from this link.

Here is the full list of new profiles:

Read More »

Posted in DxO| Tagged | 34 Comments

The Hasselblad X2D 100C is now $2,460 off, the XCD 30mm f/3.5 lens is $1,000 off



We rarely see Hasselblad discounts. Here are the latest Hasselblad holiday savings:

Posted in Deals, Hasselblad| Tagged | 6 Comments

Exclusive SmallRig discount coupon code: get 12% off sitewide 


PhotoRumors readers can use the exclusive discount coupon code RUMORS for 12% off sitewide (stackable with price-drop items, but not multi-item discounts) – the code works only for purchases made on the official SmallRig website:


Here are some of the latest SmallRig products:

Read More »

Posted in Deals, SmallRig| 11 Comments

Coming soon: 7Artisans MF 6mm f/2 fisheye APS-C lens (E/X/Z/MFT/R)


A quick update to my previous post: the second lens from 7Artisans will be a new 6mm f/2 diagonal fisheye manual-focus APS-C lens with a 220° field of view. The new lens will be available for E/X/Z/MFT/R mount.

Updated list of latest/upcoming/rumored Chinese lenses

Coming soon: 7Artisans MF 50mm f/1.2 (E/X/Z/MFT)

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

Posted in 7Artisans| Tagged | 3 Comments

What else is new?


Here is what else is new:

Read More »

Posted in Other| Tagged | 2 Comments

Now available: new Brightin Star 24mm f/1.8 full-frame autofocus lens for Nikon Z/Sony E






The previously reported Brightin Star 24mm f/1.8 full-frame autofocus lens for Nikon Z and Sony E cameras is now officially announced and is currently in stock. For the next two weeks, you can get the intro price of $309.99 (6% off from the original $329.99 price) at:

Additional information on the new lens can be found here and here:

Read More »

Posted in Brightin Star| Tagged , | 26 Comments

Aiarty Image Enhancer instantly fixes blurry, grainy, and low-res photos (49% off lifetime license + extra Xmas coupon)

We all encounter situations where the environment fights against us: the lighting is too dim, the subject moves too fast, or the focal length just isn’t long enough. You end up with a composition you love, but the photo itself—plagued by high-ISO noise, slight motion blur, or low pixel count from cropping—becomes a headache to process.

Manually correcting these fundamental image quality issues in traditional photo editors often requires tedious fine-tuning to perfectly balance sharpness and natural texture.

Aiarty Image Enhancer is designed to simplify this crucial post-processing step. It acts as an efficient specialist tool that quickly and automatically uses AI to denoise, deblur, sharpen, and upscale your photos. This approach hands you a clean, high-fidelity foundation, allowing you to spend less time fighting pixels and more time on the final artistic grade.

Christmas Special Offer: 49% off Lifetime License + extra $5 coupon

If you are tired of monthly subscriptions piling up, this offer is specifically for you. In celebration of Christmas, Aiarty is offering 49% off Aiarty Image Enhancer Lifetime License. And that’s not all! You can also use the limited-time coupon “XMASSAVE” to save an extra $5. Originally priced at $155, now you can grab it for just $74 – the lowest-ever price!

With your purchase, you’ll enjoy:

  • Full access to all features and lifetime free updates
  • Installation on up to 3 Windows or Mac computers
  • 30-day money back guarantee
  • One-time payment, no subscriptions or hidden fees

This is arguably one of the best value propositions in photo enhancement software this year. But is the software worth it? Let’s break down the performance.

Read More »

Posted in Other| Tagged , , , | 18 Comments