New TTartisan 17mm f/4 full-frame tilt-shift lens announced for Sony E and Fuji GFX


TTartisan announced a new 17mm f/4 tilt-shift lens. The available mounts in the first batch are Sony E and Fuji GFX. The second batch is coming soon, and it will be for Z/RF/L cameras. The price of the lens is $509. Orders are now open on Amazon and at the official online store.


Additional information:

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Posted in TTartisan| Tagged | 24 Comments

Panasonic Lumix announcement on October 17th


Panasonic will announce a new Lumix product(s) on October 17th:

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Posted in Panasonic| 19 Comments

Sirui Aurora 35mm f/1.4 full-frame autofocus lens (Z/E/X/L) officially announced


The previously reported Sirui Aurora 35mm f/1.4 lens (Z/E/X/L) is now officially announced. The lens was already listed for pre-order at B&H Photo back in August:

New Sirui Aurora 35mm f/1.4 lens now available for pre-order (Z/E/X/L)

Pre-orders are open at Amazon, B&H Photo, and the official Siriu website:


Additional information:

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Posted in Sirui| Tagged , , | 26 Comments

New realme × Ricoh Imaging strategic partnership announced


Realme and Rioch Imaging announced a new strategic partnership on smartphone imaging (in the US Realme smartphones are sold at Amazon):

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Posted in Ricoh| Tagged | 10 Comments

What else is new?


Here is what else is new:


→ Kodak released two new Kodacolor color negative films (35mm roll film, 36 exposures):


→ Think Tank Photo released new FocusPoint Rolltop backpacks (check website for additional information).


→ Gura Gear released a new Kiboko City Mini 12L+ camera backpack (check website for additional informtion).


→ Adobe announces new 2926 versions of Photoshop Elements and Premiere Elements.

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Posted in Other| Tagged | 21 Comments

Top 10 most viewed PhotoRumors posts for September 2025



Here are the top 10 most viewed PhotoRumors posts for September 2025:

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Posted in Top 10 Posts| 22 Comments

Sony registered a new camera WW824259 overseas


Sony registered a new camera (WW824259) with the Indonesian telecommunications authority. This is likely the rumored Sony a7V that is expected to be announced soon. Here is the breakdown of the latest Sony releases:

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Posted in Sony| Tagged , , | 54 Comments

More notable Amazon Prime Day deals


Here are some notable Amazon Prime Day photo deals:

By brand:

By country:

By category

See all Amazon Prime Day deals here. You can get a free 30-day trial of Amazon Prime on this page.

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Posted in Deals| Tagged | 26 Comments

SmallRig Amazon Prime Deals



SmallRig has launched a new sale for Amazon Prime Day, offering up to 30% off:

Here are some of the discounted products:

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Posted in Deals, SmallRig| Tagged | 15 Comments

Nextorage Amazon Prime Deals



Nextorage is participating in Amazon’s Prime Big Deal Dayshere are the details of the ongoing sale:

Here is the list of discounted memory cards:

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Posted in Deals, Nextorage| Tagged | 11 Comments