SG-Image 85mm f/1.8 lens officially announced

By PR admin | Published: October 12, 2025

The previously reported SG-Image 85mm f/1.8 is now officially announced (SG-Image lenses are also sold on eBay and Ali Express):

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Posted in SG-IMAGE| Tagged , | 15 Comments

Zeiss to announce a new Otus mirrorless lens next week

By PR admin | Published: October 12, 2025




Zeiss is rumored to announce a new Otus mirrorless lens next week. I am not sure about the focal length, but since we already have the 50mm f/1.4 and 85mm f/1.4 (pictured above), the remaining options are a 28mm or a 100mm. Stay tuned for updates.

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Posted in Zeiss| Tagged , , , | 9 Comments

Confirmed: OM System price increase in the US coming on October 13th

By PR admin | Published: October 10, 2025


I already reported in early September that Panasonic and OM System will have a new price increase in the US as a result of Trump’s tariffs:

OM System and Panasonic Lumix price increases coming to the US, while new Sofortrabatt & Cashback programs started in Europe

The Panasonic price increase is already in effect in the US:

Yes, Panasonic increased prices in the US as previously reported, and OM System is next

The OM System price increase in the US will be introduced on October 13th. If you have been planning to buy new gear, you still have 3 days left to lock into the current prices at Amazon. Check the official OM System Amazon store for the latest pricing (B&H Photo is currently closed until October 16th):


Check also the latest OM System deals:

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Posted in OM System| Tagged , | 37 Comments

New TTartisan 17mm f/4 full-frame tilt-shift lens announced for Sony E and Fuji GFX

By PR admin | Published: October 10, 2025


TTartisan announced a new 17mm f/4 tilt-shift lens. The available mounts in the first batch are Sony E and Fuji GFX. The second batch is coming soon, and it will be for Z/RF/L cameras. The price of the lens is $509. Orders are now open on Amazon and at the official online store.


Additional information:

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Posted in TTartisan| Tagged | 24 Comments

Panasonic Lumix announcement on October 17th

By PR admin | Published: October 10, 2025


Panasonic will announce a new Lumix product(s) on October 17th:

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Posted in Panasonic| 19 Comments

Sirui Aurora 35mm f/1.4 full-frame autofocus lens (Z/E/X/L) officially announced

By PR admin | Published: October 9, 2025


The previously reported Sirui Aurora 35mm f/1.4 lens (Z/E/X/L) is now officially announced. The lens was already listed for pre-order at B&H Photo back in August:

New Sirui Aurora 35mm f/1.4 lens now available for pre-order (Z/E/X/L)

Pre-orders are open at Amazon, B&H Photo, and the official Siriu website:


Additional information:

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Posted in Sirui| Tagged , , | 26 Comments

New realme × Ricoh Imaging strategic partnership announced

By PR admin | Published: October 9, 2025


Realme and Rioch Imaging announced a new strategic partnership on smartphone imaging (in the US Realme smartphones are sold at Amazon):

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Posted in Ricoh| Tagged | 10 Comments

What else is new?

By PR admin | Published: October 8, 2025


Here is what else is new:


→ Kodak released two new Kodacolor color negative films (35mm roll film, 36 exposures):


→ Think Tank Photo released new FocusPoint Rolltop backpacks (check website for additional information).


→ Gura Gear released a new Kiboko City Mini 12L+ camera backpack (check website for additional informtion).


→ Adobe announces new 2926 versions of Photoshop Elements and Premiere Elements.

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Posted in Other| Tagged | 21 Comments

Top 10 most viewed PhotoRumors posts for September 2025

By PR admin | Published: October 8, 2025



Here are the top 10 most viewed PhotoRumors posts for September 2025:

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Posted in Top 10 Posts| 22 Comments

Sony registered a new camera WW824259 overseas

By PR admin | Published: October 7, 2025


Sony registered a new camera (WW824259) with the Indonesian telecommunications authority. This is likely the rumored Sony a7V that is expected to be announced soon. Here is the breakdown of the latest Sony releases:

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Posted in Sony| Tagged , , | 54 Comments