Tag Archives: fake news

This is the “rumored” Viltrox camera

By PR admin | Published: June 19, 2026

I have been very skeptical about the previously reported Viltrox camera rumors and rightfully so – here are the first leaked pictures of the Viltrox 1839 Toy Camera:

Posted in Viltrox| Also tagged , , , , | 80 Comments

No, Sony is not working on a new display technology that will noticeably improve battery life

By PR admin | Published: May 29, 2026

Another clickbait story is circulating the Internet: “Sony is working on a new display technology for its Alpha cameras after 2026/Q3” “New rumor suggests upcoming Sony cameras could have noticeably better battery life” Editors are publishing made-up stories without even doing a simple Google search. The article in question is a 2011 research paper by […]

Posted in Sony| Also tagged , , | 9 Comments

No evidence that a new Fujifilm X-Pro4 camera is coming soon

By PR admin | Published: January 18, 2026

Some random websites are reporting that a new Fujifilm X-Pro4 camera is coming soon. The Fujifilm X-Pro3 camera has been discontinued for a while without any replacement in sight: The Fujifilm X-Pro3 camera is discontinued Fujifilm X-Pro3 camera is being discontinued Digging deeper with AI, the Fujifilm X-Pro4 camera rumors appear to be just clickbait:

Posted in Fuji| Also tagged , , , | 16 Comments

Of course, there was no DJI mirrorless camera announcement yesterday

By PR admin | Published: September 16, 2025

DJI did not announce a new mirrorless camera on September 15th. Online “rumors” with “leaked” AI-generated pictures, and obviously fake teasers, were posted by multiple websites. It was very clear to many readers that all this was just clickbait, and I clearly noted the hoax in my tweet on September 3rd: I think the latest […]

Posted in DJI| Also tagged , , , , , , | 3 Comments

Beware of scam: fake Hasselblad websites offer significant discounts on gear

By PR admin | Published: July 22, 2025

It seems that Leica is not the only company recently targeted in elaborate online scams that involved multiple fake websites and significant social media advertising campaigns (all on Meta’s apps like Facebook and Instagram – both known for being a preferred social platform for scammers worldwide). I recently noticed the first fake Hasselblad website online […]

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“S1CK A.F.” doesn’t mean Panasonic will announce a new camera…

By PR admin | Published: April 26, 2022

Fake news is everywhere… do not fall for made-up rumors from clickbait websites – “S1CK A.F.” doesn’t mean Panasonic will announce a new camera with a “sick AF” – this is just a promo T-shirt that I happened to own from one of the Panasonic events I attended in NYC back in 2019  – see […]

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That OM Digital high-end flagship mirrorless camera “teaser” is a few months old

By PR admin | Published: February 1, 2022

That OM Digital high-end flagship mirrorless  camera “teaser” that is making the rounds on the Internet today is a few months old – I first reported it here on Photo Rumors back in October last year: First glimpse of the upcoming OM System (Olympus) high-end flagship mirrorless camera and then again a few days ago: […]

Posted in OM System| Also tagged , , , | 4 Comments

Of course the Canon EOS R3 sensor is not made by Sony

By PR admin | Published: June 21, 2021

Some websites will do everything possible in their effort to get more clicks. Reporting false statements or made-up rumors to get a few extra dollars is now the norm rather than the exception. One of those attention-hungry clickbait websites, that never really broke a real story in their existence, recently reported that the sensor inside […]

Posted in Canon| Also tagged , | 15 Comments

Have a laugh at these Canon EOS R1 camera specifications

By PR admin | Published: March 4, 2021

Do you want to have a laugh? Take a look at these made-up Canon EOS R1 camera specifications: Approx: 85MP global shutter CMOS imaging sensor Approx: 85MP at 20fps, 21MP at 40fps unlimited continued shooting Full Sensor Large Quad Pixel Auto Focus 15.5 EV+ Dynamic Range ISO 160-1638400 5-axis IBIS up to 9 stops 3.5” […]

Posted in Canon| Also tagged , , | 27 Comments

Sony a7SIII confirmed “later this summer” with 4k/60P, 10-bit 4:2:2 and RAW video

By PR admin | Published: June 29, 2020

The Sony a7SIII camera has been “rumored” for years and was “supposed” to be announced on June 26. Obviously this didn’t happen, but in a recent interview with DPR, Kenji Tanaka from Sony confirmed that the a7SIII is coming “later this summer”. Here is a recap of the interview by SonyAddict:

Posted in Sony| Also tagged , , , | 7 Comments