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Hoya (Pentax) looking for digital camera alliance

In an interview with Reuters Hoya’s CEO Hiroshi Suzuki said:

“I’m afraid it will need some sort of alliance with another company in the long term.”

Hoya owns Pentax, so indirectly this will be an alliance for Pentax. There is a whole discussion on this topic @ pentaxforums.com.

Related posts:

  1. Is Pentax for sale?
  2. JVC to buy Pentax, Hoya denies it
  3. Pentax will have a “deeper relationship with some electronics guys”
  4. More Pentax 645D details
  5. Another Pentax K-7 high-res picture?

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6 Comments

  1. Rokkor on!
    Posted August 18, 2009 at 3:56 pm | Permalink

    It does seem like the buzz from Pentax K-7 has died down.

    This was hyped as the best Pentax digital camera ever and an amazing value, so if it flops, what next?

    So, I’m not surprised.

  2. Tim
    Posted August 18, 2009 at 7:26 pm | Permalink

    Hey has anyone heard some rumors about how Nikon is fixing to discontinue their D40 on September 24th ? Because everyone is talking about it…

  3. Sky
    Posted August 19, 2009 at 10:25 am | Permalink

    I wonder if it’d be an alliance like the one Sony made with Konica Minolta – leading to eventual sale of it’s cameras part. I think that companies producing only point and shoot cameras now can be very interested in introducing to DSLR market.

  4. le_petit_prince
    Posted August 25, 2009 at 11:21 am | Permalink

    really ??? disregarding Samsung??

    So far. Ricoh will be the best choice. Ricoh and Casio.
    Ricoh used to carry pentax’s own K-mount in their SLR.
    Casio used to do pentax lens in their digital compacts.
    Can three of them join and create super strong alliance like but better than four-thirds?
    It’ll be really interesting to see Ricoh working with Pentax and still use Samsung’s technology.