This appears to be a new opto-electronic viewfinder (E-OVF) from Samsung with a transparent AMOLED component. If true, this will allow the display of electronic information in an optical viewfinder:
If you remember the leaked picture of the Samsung NX100, there was a big viewfinder attached on top of the camera - maybe this is it?
FYI: Samsung does have a 19" transparent AMOLED display.
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“If true, this will allow the display of electronic information in an optical viewfinder”
The Canon 7D dose that….
you understand its about the ability to show real (changing) data on top of your view, instead of just AF points and other fixed LCD info?