Nik HDR Efex Pro

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The previous reported Nik HDR Efex Pro software is now official. You can see all details here.

It will cost $159 and will be available on October 13th, 2010. Amazon is currently taking pre-orders.

Full press release after the break:

FOR IMMEDIATE RELEASE

Nik Software Announces New HDR Efex Pro™ Software
New High Dynamic Range software offers photographers a wider range of possibilities and controls

San Diego, CA – August 25th, 2010 – San Diego, CA - August 25, 2010 - Nik Software (www.niksoftware.com) today announced HDR Efex Pro, a completely new HDR imaging toolkit designed to help photographers quickly and easily achieve the full spectrum of HDR enhancements from the realistic to artistic.

High dynamic range photography is a process in which multiple exposures are captured, aligned and merged to generate a single image that enables a much wider range of colors, highlights, and shadows. HDR techniques are typically used to enhance landscape, architectural, nighttime, and artistic photography. New HDR Efex Pro overcomes limitations in other software tools with a revolutionary all-in-one approach that enables both realistic and artistic effects to be applied within a single tool.

"HDR is one area of innovation in the evolution of photography and an area that we have been dedicated to from a research perspective for quite some time." said Michael J. Slater, President and CEO of Nik Software. "Our focus with HDR Efex Pro has been to bring innovative and best-in-class technologies to HDR, including our unrivaled tone mapping, our proprietary U Point® technology and powerful ghost reduction, all of which have been developed specifically in response to our customers' requests."

Ideal for professional and amateur photographers, HDR Efex Pro provides an amazingly simple yet powerful workflow. Photographers will enjoy single-click HDR imaging with categorized style presets, precise selective fine-tuning using Nik Software's proprietary U Point® technology, advanced alignment and ghost reduction, full access to shadow and highlight details, and new best-in-class tone mapping algorithms. Color, contrast, and vignette controls enable photographers to further enhance their images to create amazing results. Users experienced with HDR will find that HDR Efex Pro offers a complete solution that takes the genre to new levels and offers new possibilities.

With HDR Efex Pro, photographers can also create the popular and dramatic HDR look from a single image. This feature enables photographers to reprocess images in which either an exposure series was not previously shot or for subject matter that does not lend itself to multiple exposures.

A streamlined workflow and tight integration with Adobe® Photoshop®, Photoshop Lightroom®, and Apple® Aperture™, enables the creation of spectacular HDR images quickly and easily within the software tools photographers already use. HDR Efex Pro has been designed with the power and control to empower those experienced with HDR photography as well as those just entering the realm of HDR.

Key Features

U Point powered selective tools for fast precise enhancements of contrast, shadow, structure and saturation adjustments
Proprietary tone mapping technology enabling a wide range of HDR styles and capabilities
Powerful adjustment controls that yield multiple HDR styles from photo realistic to creative
Standard and custom presets organized into categories for single-click HDR imaging
Multiple or single exposure HDR
Advanced technology for automatic image alignment and reduction of subject motion artifacts known as "ghosts"
Integrated video-based help system including education on HDR photography techniques
Pricing and Availability

HDR Efex Pro will be available in the fourth quarter of 2010 for electronic and boxed delivery directly from Nik Software (www.niksoftware.com), through specialty camera retailers, and through online and national resellers.

The suggested retail price of HDR Efex Pro is $159.95. The software will be available as a free update to those that have purchased the Nik Software Complete Collection after July 25, 2010. HDR Efex Pro installs as a 32-bit or 64-bit plug-in for Adobe Photoshop CS3 through CS5, Lightroom 2.3 (or later) or Apple Aperture 2.1 (or later) and will be available for both Windows and Macintosh operating systems. For more information about HDR Efex Pro, including a detailed product video and image gallery, please visit .

About Nik Software, Inc.

Nik Software, Inc. is a privately held company that develops software solutions and provides award-winning educational programs for the digital imaging and photography markets. Established in 1995, Nik Software has become the recognized leader in digital photographic filter development and produces award-winning technology and software products for digital photography and imaging professionals including U Point® technology (www.upoint.com), HDR Efex Pro™, Dfine®, Viveza®, Color Efex Pro™, Silver Efex Pro™, and Sharpener Pro™ software. For more information visit www.niksoftware.com.

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  • Rob

    Do you need to have your camera on a tripod to get the images captured, or can it operate like Sony’s HDR functions that can operate handheld?

    • WoutK89

      assumably they have thought about auto align feature for that price

  • Peter

    I use photomatix alot, like it… but i’m going to get this to… while it wont replace it, i can already see that for curtain types of shots, this will be usefull…

  • http://www.nikkiandbrent.com Brent

    I prefer HDRDynamic over all the other ones out there… easiest with the best results that I’ve tested.

    http://www.mediachance.com/hdri/index.html

    Just wish there was an OSX version.

    • Tomra

      i prefer non HDR photo

      • Discontinued

        I prefer both and I like options.

        I do NOT like HDR when it looks like air brushed pictures on Harley Davidsons, on muscle cars or on “don’t come over knocking, when the van is rocking” vans.

        The often overdone sky already looks disgusting. Now imagine these guys (drivers of such vehicles) get the idea, to have HDRs of their naked ladies taken and proudly printed all over their trucks and cars.

        HDR in the wrong hands is quite frightening. It is the potential photographic A-bomb of bad taste … but a useful tool when used sensible, just like a set of razor sharp knifes in the kitchen.

  • Peter

    I really enjoy Nik Software; if i’m doing anything that requires serious results i take it out of LR3 and put it right into PS where i use the full set of Nik software tools. I’m going to get my hands on this one too.

    Highly recommend their other software though: comparing it to LR3.. it’s much more refined and advanced – and gives you greater control. Especially with Define and their output sharpener – phenomenal results compared to every other piece of software i have tried. You get so much more out of your images.

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