AP reported today that Canon has pulled out of the biggest UK photography show Focus on Imaging that will take place in Birmingham (March 6-9, 2011). If I remember correctly, Canon also did not take part of PMA show in the US last year. The future of those photography shows doesn't look very bright since many people can find all the information they need online. Last month the PMA show in the US was renamed to CliQ in an attempt to rejuvenate the show.
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what you cant do online is hold all brands in your hand and compare the latest models of each manufacturer.
That’s true if you don’t have a major store around you, but you also have to wait up to 30 min to see one of the “hot” models. I like photo shows and I hope they survive.
That’s a bit out of order…pulling out of the biggest photographic show in Europe a few days before it starts ? (I think it’s the biggest?)
No one says you have to exhibit but dropping out so late with such a lame exuse is not fair to the organisers.
Canon soon will be part only of it’s own trade show… lol
As much as I enjoy a room full of new technology, it seems likely that most companies will redirect budgets away from tradeshows and toward online avenues. On the plus side, maybe online camera rental services will expand, and we’ll be able to rent the new gear for less than the expense of attending a tradeshow.
I attended the last Focus. I had bought new camera just before it started and I was not sure what type of a lens I wanted and people from every brand were great help, I could try out everything I needed, tried it on my own camera, no rush, and I have to admit that I took my time with some of them. It was very helpful, I definitely do not regret going there.