I received some information about the FujiFilm Finepix X100 cost to dealers in France where the selling price is 999€ ($1200 in the US). If you add the VAT (almost 20%) on top of 771€ for three X100 cameras, you will see that there is only 75€ profit left for the dealer:
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28 Comments
Not surprising. Cameras themselves don’t make a store that much money. Now filters on the other hand! Woooo cash!
No wonder they are selling their stock on eBay for $2,500!!!
Yeah, right!
There is no dealer in the world that will offer €1000+ product for €75 profit.
There’s a reason why dealers price list is not available for customers to see prices. You have to be a registered dealer to receive the price list via email and usually it is secret between the store and manufacturers.
You are not correct. There is very little markup on cameras if a store wants to remain competitive.
You are ABSOLUTELY correct. The dealer pricing sheet is completely confidential with the manufacturer, and a dealer loses his dealership if he is discovered to have leaked it either intentionally or accidentally. NO dealer sells merchandise at such a low markup…NONE. It’s complete BS.
Well I work at B&H Photo Video and I can tell you the markups are not that great. Yes the info is confidential but you would be shocked at how little a competitive retailer makes on a digital camera.
But B&H is not a competitive retailer. Their prices are not the cheapest.
I work at a camera store, and can also tell you markups are not that great. I see the margin of every transaction. Money is in the accessories, not in the cameras. In fact we often loose money on cameras that are on sale.
I work at a camera shop and I can promise you that cameras have very little markup (with the exception of Leica). The money is made in accessories. Lenses also have little markup
Just like the used car dealer who says he’s actually going to lose money if he gives you the deal he’s offering. I don’t believe that for a second.
Dealer get other incentives, but the profit per camera sold is very low, I believe Leica dealers also work on 20% markup, Nikon and Canon could be even less (15% I think).
20% markup is industry standard for almost everything.
If the retailers get more for other gear, and less for cameras, anyway it all works out. As the retailers like to point out: “Supply and Demand”.
We have a surplus of retailers.
Hang on now, there are times when used car dealers actually do lose money on deals they make. I know it sounds strange but the ability to keep money moving is how those places stay alive. A lot of dealerships buy on what’s called a floor plan, which is basically a line of credit. Now if they can get rid of a $15,00 debt they’ve had for six months so they can buy something else that might make them money they’ll do it. Sounds like a foreign concept, but true, don’t judge unless you’ve been there.
€75 profit multiplied by zero available units is not good business.
Maybe the dealers should forget selling them in their shops and put them on ebay instead?… http://photography.shop.ebay.co.uk/Digital-Cameras-/31388/i.html?_nkw=fujifilm+x100&_catref=1&_fln=1&_npmv=3&_trksid=p3286.c0.m282
I think this is what some dealers are doing.
probably much higher markup for the pro level stuff, and like 1% for the kodak digital-disposable cameras since they probably move those in bulk
profits on camera’s vary very much compacts sometimes make a profit up to 25 % slr often goes deep down with -25 %, special offers go even deeper. I work for a very big retail chain so we get good deals from our suppliers but camera market is very competitive.
We sold Apple computers for many years (1997-2007). If cameras are anything like selling Macs, I’m frankly surprised the dealer is making as much as $100US. Our margins on iMacs was around $50US while on the big towers we made a whopping $150-$200US. Put another way, our margin was at best 4%-8%. Don’t think for a minute a dealer makes money selling product; the only way a dealer stays in business is service and maybe accessories.
I was shopping at Paxton camera shop in Sydney, that guy there told me they make only 20$ from a 24-70mm NIKON. But $100 from a shittty point and shoot camera. That’s why they usually ignore you and serve the person buying the p&s even u were first in.
those numbers seem a bit off but its possible if they had a sale going i supposed.
I thought with printers they are willing to lose money on the printer figuring they will get their profit selling ink… or is that an ol’ wives tale? Maybe the same with a camera? Maybe they make their money on the lenses? 20% seems low.
speaking of profits on cameras many years ago i worked in a camera store myself and even in the 80′s the markup was about 10% and if it went on sale there was no profit or maybe a slight loss but where the money was made was on accessories here the profits were up to 100% and above so you were told to sell filters, bags, straps, batteries, tripods, film, ect now you sell other stuff that deals with digital to make a good profit on a sale of a dslr
in Italy the markup is from 5% to 10% on camera and lenses; accessories are around 10%-15%.
The X1 is better.
Always gotta pay the troll toll on an X100 thread.
How fam you say it’s better?
Fuji is 100 times beter than X1!
The name says it clearly: X1 vs. X100… Simple math!:-P
Nobody makes money on electronics hardware.
I once worked in mass-market apparel retail, our margins were 45-70%!