Hasselblad got new owners and they are planning a "rapid expansion of cutting edge capture products and is set to target new imaging markets". Read the full press release for more details:
Hasselblad, the premium medium format camera manufacturer, is planning a rapid expansion of cutting edge capture products and is set to target new imaging markets following the company’s acquisition by Ventizz Capital Fund IV, LP, a private equity investor exclusively advised by Swiss and Germany based Ventizz Capital Partners AG.
Ventizz, which specializes in funding growth in companies across various high-tech industry sectors including communications technology and renewable energy, says it plans ‘no major structural or key management changes’ at Hasselblad.
Announcing the move Dr. Larry Hansen, Hasselblad Chairman & CEO said: “After eight years of ownership by the Hong Kong-based Shriro group, Hasselblad is now moving back to its European roots. History shows that for over half a century we have been the leading manufacturer and partner for photographers working in the medium format environment and seeking highest quality and ongoing innovation. In 2002 we pioneered the revolutionary Hasselblad H-Camera System – the most comprehensive digital camera system of its kind available today, with its unique advancements such as True Focus and instant lens correction in our Phocus software.”
He added: “Ventizz has a very impressive funding pedigree in the technology marketplace and our joint focus now will be on both maintaining our market-leading position with ongoing, advanced high-end camera products and also on exploiting the potential we see in brand new markets.”
Hasselblad has recently launched the H4D-200MS, a top end multi-shot camera delivering unprecedented 200 megapixels.
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9 Comments
Oh, please bring back Zeiss lenses for the H system and update the backs to allow battery attached to the backs directly. Do these two and Hasselblad will be well on its way back to the top.
The lenses are not the problem. Those Fuji lenses are on par pretty much with Zeiss glass, except for maybe the speed of the 80mm f2 or the 110 f2.
It’s the interface! They pretty much abandoned the characteristics of their design and made a medium format Canon Rebel.
Hmm lets see, all the functions of the camera are menu driven, it’s confusing to even change the mode from Aperture Priority to Program, it feels cheap, these days you can’t change the back, oh, and there’s a pop up flash…
Bletch. I tell people to buy Phase One/Mamiya.
godspeed
And do two more things. Make focus faster and make fps faster.
They are gonna jump on the mirrorless bandwagon!
A small sensor mirrorless with a pop up waist level LCD screen
and an adapter so you can use your old Hasselblad lenses.
Adapter for old Hasselblad lenses gives a 10x crop factor so it should sell really well to the nature photographers who don’t really understand.
lol
I wonder what they’re up to…and I expect to be disappointed. At LEAST they still make the CFV backs. Although I wish I could afford one, seriously…
Saving for a Pentax 645D. *shrug*
great equipment but out of my range only in my dreams or when i hit the lottery lol