When I broke the news about the upcoming Sony lens price increase on April 1st two months ago, many readers thought that this was an April Fools' joke. The price increase was real and the new prices are now active online:
| Model | old price | new price | price increase | |
| SAL1635Z | $1,899.99 | $1,999.99 | $100.00 | |
| SAL1680Z | $849.99 | $999.99 | $150.00 | |
| SAL2470Z | $1,799.99 | $1,999.99 | $200.00 | |
| SAL24F20Z | $1,299.99 | $1,399.99 | $100.00 | |
| SAL85F14Z | $1,499.99 | $1,699.99 | $200.00 | |
| SAL135F18Z | $1,599.99 | $1,799.99 | $200.00 | |
| SAL70300G | $899.99 | $999.99 | $100.00 | |
| SAL70400G | $1,799.99 | $1,999.99 | $200.00 | |
| SAL35F14G | $1,399.99 | $1,499.99 | $100.00 | |
| SAL300F28G | $6,299.99 | $6,999.99 | $700.00 | |
| SAL100M28 | $749.99 | $799.99 | $50.00 | |
| SAL1118 | $699.99 | $799.99 | $100.00 | |
| SAL135F28 | $1,299.99 | $1,399.99 | $100.00 | |
| SAL14TC | $499.99 | $549.99 | $50.00 | |
| SAL16105 | $649.99 | $699.99 | $50.00 | |
| SAL1650 | $699.99 | $799.99 | $100.00 | |
| SAL16F28 | $899.99 | $999.99 | $100.00 | |
| SAL18250 | $599.99 | $649.99 | $50.00 | |
| SAL1855/BQ | $199.99 | $219.99 | $20.00 | |
| SAL20F28 | $649.99 | $749.99 | $100.00 | |
| SAL20TC | $499.99 | $549.99 | $50.00 | |
| SAL2875 | $799.99 | $899.99 | $100.00 | |
| SAL35F18 | $199.99 | $219.99 | $20.00 | |
| SAL50F14 | $399.99 | $449.99 | $50.00 | |
| SAL50F18 | $149.99 | $169.99 | $20.00 | |
| SAL50M28 | $529.99 | $599.99 | $70.00 | |
| SAL85F28 | $249.99 | $299.99 | $50.00 | |
| SEL18200 | $799.99 | $899.99 | $100.00 | |
| SEL24F18Z | $999.99 | $1,099.99 | $100.00 | |
| SEL30M35 | $249.99 | $279.99 | $30.00 | |
| no price increase: | ||||
| SAL18200 | $549.99 | $549.99 | $0.00 | |
| SAL1870 | $179.99 | $179.99 | discontinued | |
| SAL30M28 | $199.99 | $199.99 | $0.00 | |
| SAL55200/2 | $199.99 | $199.99 | $0.00 | |
| SAL70200G | $1,999.99 | $1,999.99 | $0.00 | |
| SAL75300 | $249.99 | $249.99 | $0.00 | |
| SEL16F28 | $249.99 | $249.99 | $0.00 | |
| SEL1855 | $299.99 | $299.99 | $0.00 | |
| SEL50F18 | $299.99 | $299.99 | $0.00 | |
| SEL55210 | $349.99 | $349.99 | $0.00 |
