The details about Fujifilm's price increase on black and white, color negative, and color reversal films in the US are now official: 20% across the line starting from August 1st, 2012.
VALHALLA, N.Y., May 1, 2012 – Today FUJIFILM North America Corporation announced that it will implement price increases for film and One-Time-Use cameras in the U.S., effective August 1st, 2012.
Prices for consumer and professional photographic film, including black and white, color negative, and color reversal films will increase by approximately 20%. Prices for consumer One-Time-Use cameras (OTUC) will increase by approximately 15%.
The price increases are a result of the continuing decline in demand for film products, the high costs of production, and the increased expenses associated with raw materials, including silver and petro-chemicals, and energy. Under such circumstances, and despite efforts to maintain production costs, Fujifilm is unable to absorb these costs entirely and must implement price increases at this time.