Fujifilm XF1 announcement

The Fujifilm XF1 camera is now officially announced. For more details check this dedicated XF1 website. Amazon is currently taking pre-orders at $499.95.

XF1 promo videos:

Press release:

Stylish quality design with leather and Aluminum

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJIFILM XF1, premium design and premium quality digital camera in compact body. This latest addition to Fujifilm's X series range of cameras is due to hit the market in November this year. With its perfectly matched lens and sensor, careful attention to detail on appearance and design, and accessible technology, the XF1 extends the X series range to a much wider audience.

Newly developed for the XF1, the wide-angle, f/1.8 FUJINON lens features a manual 4x optical zoom (25mm-100mm*) operated simply by twisting the zoom ring. Its stunning stylish body includes a 2/3-inch EXR-CMOS sensor and EXR Processor, which are user for FUJIFILM X10, for the superior image quality, feel, and ease-of-use people have come to expect from Fujifilm's X series. You can bring high quality and design anywhere with you, allowing you to shoot high-quality photos whenever you feel the urge. In terms of appeal, the XF1 functions equally well as an upgrade to a compact camera or as a second, "back-up" camera for the more advanced photographer.

Highly praised for their superior image quality and ease of use, Fujifilm's X series cameras are aimed at those "passionate about photography" and currently features the award-winning FUJIFILM X-Pro1, FUJIFILM X100, FUJIFILM X10, and FUJIFILM X-S1 along with the new FUJIFILM X-E1.

Stylish design & Style

Meticulous attention to ease-of-use and the best choice of materials produces a stylish, high-end design for the XF1. The aluminum body is both light and durable, while a synthetic leather covering reproduces the feel of genuine leather while ensuring an improved grip. The XF1 comes in a choice of three very appealing colors: Black, Red, and Brown.
Unlike anything offered by power zoom, the twisting mechanical zoom ring offers a traditional zooming style by turning ring. The camera is powered on by the turning ring, like the X10. While the camera is not used, the ring can be pushed off into the body to minimize camera size for aiding portability.

Stunning results in low light with f/1.8 lens

The XF1's fast f/1.8 lens allows poorly-lit subjects to be photographed without raising sensitivity levels, keeping noise to a minimum. The slim-line lens achieves its aperture of f/1.8 with a construction that features 7 lens elements in 6 groups (four aspherical and three extra low dispersion), the first with a highly variable profile and a high refractive index, and the second an aspherical element with an extremely high refractive index. All elements are subjected to FUJINON's unique Wide-band High Transmittance Electron Beam Coating process (developed for FUJINON broadcast-use lenses), reducing ghosting and flare for crisp results in even the most difficult conditions.

Featuring a unique Optical Image Stabilization (OIS) mechanism that shifts one group of four lens elements to reduce blur, while avoiding color shading and lost resolution at the edges of the image, the XF1 will ensure that noise levels are minimized to produce clear low-light photographs.

Other features include Macro photography at ranges as close as 3 cm, and also the opportunity to capture images using the beautiful "Bokeh" depth of field effect (for crisp subjects set against out-of-focus backgrounds) by taking advantage of the XF1's fast lens and six diaphragm blades.

Premium high image quality with a larger 2/3-inch EXR CMOS sensor

Everyone can take full advantage of the superb image taking potential of the XF1 by using Fujifilm's premium EXR Auto mode, the technology takes charge and selects the optimum settings (from 103 patterns according to the scene's demands), making extremely high photo quality easy to achieve, with almost any subject, whatever your ability!

Adjustable sensor controls are still on offer for the more advanced photographer. The 2/3-inch, 12 million pixel EXR-CMOS sensor features Fujifilm's three switchable sensor modes (SN - high ISO and low noise, DR dynamic-range, and HR resolution) which can be selected according to the subject for bright, sharp images.

Fast AF in even dark scene with EXR processor

With its EXR-CMOS sensor and EXR processor, the XF1 camera offers fast Auto Focus no matter what you're shooting, even in dark scene. The speedy read time of the CMOS sensor, coupled with the high-speed EXR processor, accelerates all operations; quick response, start-up in just 0.55 seconds, focus acquisition in as little as 0.16 seconds, and minimum shot-to-shot time of just 0.8 seconds. Additionally, the EXR processor offers high-speed processing for hassle-free HD movie recording and burst-mode photography.

Manual 4X zoom lens (25mm-100mm*)

Newly developed for the XF1, the wide-angle, f/1.8 lens features a manual 4x optical zoom (25mm-100mm*) operated simply by twisting the zoom ring. This offers the photographer a traditional zooming style for quickly compose shots for pleasure and stress-free framing; unlike anything offered by power zoom.

Manual feeling with new GUI

A rich assortment of multi-function controls is available to those who prefer adjusting camera settings manually. The camera is equipped with a main command dial that simplifies the task of altering the shutter speed and aperture, while up to 6 frequently-used settings can be assigned to the Expanded-function button as desired, allowing the photographer to capture the scene exactly as intended through intuitive operations performed while viewing the LCD monitor.
That monitor is bright, sharp, 3.0-inch/460K dot premium clear LCD monitor with tempered Glass which protect from Scratch.

Artistic filters

The XF1 features a new "advanced filter" option that lets you enjoy quite different forms of photographic expression. Choose from 11 creative patterns; Pop color, Toy camera, Miniature, High-key, Dynamic tone, and six Partial color options (shoot in B&W plus one selective color: Red, Orange, Yellow, Green, Blue, Purple), and preview the effect of any of the filters on the LCD monitor.

  • *Equivalent 35mm format

FUJIFILM XF1 key features list:

  • Pocketable, premium, camera available in 3 stunning colors (Black, Red,Brown)
  • Manually twisting mechanical zoom ring for turn-on and zooming
  • F1.8 (wide) - F4.9 (telephoto) 4x Fujinon optical zoom lens (25-100mm equivalent 35mm format) and up to 8x Intelligent Digital Zoom
  • 12 megapixel 2/3" EXR-CMOS sensor with EXR-Auto
  • OIS: Optical Image Stabilization
  • Fast processing and response times
  • 3.0-inch/460K dot premium clear LCD monitor with tempered Glass which protect from Scratch
  • Motion Panorama 360 for seamless panoramic shots in a snap
  • Artistic effects including 6 "Advanced filters" with 11 patterns and 5 "Film simulation modes" for additional creative expression, plus an individual shutter 3D shooting option to create a 3D effect from 2 x 2D shots
  • Full HD movie recording with the ability to zoom and to take photographs during movie recording. Now also with Automatic Scene Recognition for even better results when videoing
  • Synthetic leather case with the same 3 color variation will be available to complement the XF1
This entry was posted in Fuji and tagged . Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • coco

    for another 50 you can get the x10 in Canada – 499, i have to say wtf

    • fjfjjj

      obviously you don’t have a $500 haircut

  • Pablo Ricasso

    I’m switching to Fuji because 2 out of three of their models are really HOT!!!

  • http://genotypewritings.blogspot.com genotypewriter

    The video’s got me thinking about getting one…

  • BEN

    Ridiculous vids…

  • Com Truise

    Fuji should fire the idiot man who choose this horrible “song” for the advertising video!

  • ericnl

    so this is basically a flatter, “stylish”, less manual options version of the x10 at almost the same price?
    but it does have a faster lens.

    I guess there will be a market for that…

    • Pooh

      The thing even has sufficient manual controls, just without the OVF.

      Well I personally don’t really like the design much..

  • Cynog

    Bland

  • http://shashinkaichiban1.wordpress.com shashinka

    Seems like Fuji is shaping future with new X-series, sadly it seems to at same time water down prduct line with six models now. Look like higher model cameras like X10, X100, and XPro. And what of X-S1, the silent bastard camera no one owns or shoots with?

    • fjfjjj

      Clearly they have a very efficient release process, as they went from the X100 experiment to 6 very different models in a short time. Even if some of those models are commercial flops, they’re gaining a valuable sense of the market, for product categories that they’re inventing. I think this is great. What does it mean or matter that the product line is “watered down”?

  • Vlad

    The songs are so horrible, because they didn’t want to pay royalties to the real artists :))

  • Torben

    I wonder if people who buy such a camera watch these stupid dubstep videos, is this a fashion flash flash cut and starwipe camera, or somesting serious?.

  • Back to top




// B&H PopView code