Zeiss reveals more details on the Touit 2.8/12 and 1.8/32 mirrorless lenses

Zeiss-Touit-f2.8-12mm-lens
Zeiss-Touit-2.8-12mm-lens-sample
Zeiss-Touit-f1.8-32mm-lens
Zeiss-Touit-1.8-32mm-lens-sample-image

Zeiss published additional details on their Touit 2.8/12 and Touit 1.8/32 mirrorless lenses for Sony NEX and Fujifilm X cameras. You can now download the official brochures and data sheets for each of the new lenses. Few sample images are also available.  The official name of the mirrorless lens product line will be Touit:

Touit is pronounced like the English “do it.” Touit stands for good visibility, agility, mobility and diversity, qualities which also aptly describe the new ZEISS lenses for mirrorless camera systems. The name Touit comes from the band-tailed parrots. This bird is very small and agile, and its plumage is deep green. The Touit parrots live in Latin America and the Caribbean in a wide range of different habitats, from damp-tropical island regions to lowland rainforests to thorn-bush savannas and even high in the Andes Mountains at altitudes of up to over 20,000 feet.

The first two focal lengths in the Touit family will be the Touit 2.8/12 and Touit 1.8/32. The names of the optics concept that have been used in product names until now (for example Distagon or Planar), as well as the T* symbol denoting the anti-reflective coating, will continue to appear on the front ring of the lenses. “With the Touit series, we are starting a completely new naming convention,” explains Martin Dominicus, Head of Marketing of the Carl Zeiss Camera Lens Division. “Our lenses will not only be unmistakable for their imaging performance, manageability and product design. Their name will also give this family of lenses a very unique identity.”

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  • NancyP

    Sheesh. Haven’t they heard the expression “I’ll get a round Touit”?

    • Kynikos

      or “Only a real touit would buy this…”

      • BdV

        I’m going for the French pronunciation.

    • Alan

      Or, ideal for low light owl photography…..Sorry!!

  • tao

    Price???????

    • http://photorumors.com/ PhotoRumors

      Not announced yet, over $1000 for sure. My guess: $1,200 for the wide angle.

      • tao

        ouch!!! I hope they realize most in the market for these are advanced photogs that want secondary smaller systems. But I’m sure you are not far off.

  • george

    Needless to say, probably expensive ! Are they full frame? What happens when ( or if ) NEX goes full frame?

    • http://genotypewritings.blogspot.com/ genotypewriter

      No they’re not FF by the looks of things. That’s not to say they won’t cover FF…

    • Pat Mann

      Then your legacy APS-C lenses won’t cover the full sensor area, except on the APS-C line of cameras. Duh.

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