Canon announced the production of 70 million EOS-series interchangeable lens cameras. The company also claims that 75% of the professional photographers covering the Super Bowl were using Canon cameras and lenses:
"The sidelines of the big game were lined with photographers using Canon EOS Digital SLR cameras and iconic white lenses. Canon is honored that more than 75 percent* of professional photographers covering the game utilized Canon DSLR cameras and EF lenses to capture and share the memorable moments of the gridiron matchup. Canon broadcast lenses were also used extensively to deliver the game to more than 111 million television viewers."