Sigma’s future plans (new 24-70mm and 70-200mm f/2.8 lenses and more)

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Focus Numerique talked to Kazuto Yamaki, CEO of Sigma, during the 2014 Photokina show. Here are the main points from the interview referring to upcoming new Sigma products:


Sigma-24-70mm-f_2.8-EX-DG-HSM-lens
Sigma-70-200mm-f2.8-EX-DG-OS-HSM-lens

Here is a snippet from another interview with Sigma published by Cnet:

What new models can we expect? Replacements for mainstay lenses like the 70-200mm or models that fit into holes the holes of your competitors' product lines?
Yamaki: We have two directions. We have to develop the traditional lenses like the 50mm f1.4, but the other direction is that I really want to make a very unique lens that never existed in the market. That is a big motivation for me. Signma has a history of releasing unique new lenses. In the 1970s, Sigma was the first company that developed the wide-angle zoom lens. It was 21-35mm. We are always trying to some something new.

Is there anything new coming this year?
Yamaki: We have already announced our products for this year. Next year we will have several new items.

Something nobody else has?
Yamaki: Next year.

A zoom or prime [fixed focal lenght] lens?
Yamaki: Both. Well, we are still studying it. We're not sure we can release it to the market. A new product is quite risky. Sometimes we have to give up in the middle of the development. We were very fortunate to complete the 18-35mm f1.8 design.

Via Focus-numerique

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  • Plug

    I hope Nikon and Canon continue to feel the pressure..

    • Neopulse

      I have to disagree, their lenses are exceptional.

      • Andrzej Lukowiec

        Which ones?

        • Neopulse

          The Nikon and Canon 24-70mm and 70-200mm lenses.

          • Andrzej Lukowiec

            You mean Canon 24-70 and 70-200 and Nikon 24-70 and 70-135 VR II?

          • Neopulse

            Yes those two 🙂

      • Plug

        Agreed, I was talking about the general case rather than these specifics of which I own both (Nikon), and they are exceptional. It’s just that several lenses need upgrading to stay with the competition.

        • Neopulse

          Well the 24-70mm Canon did get an update recently. Although Nikon still is good for today’s work. Would like to see fluorite elements in their new ones though to see how it fairs and also in their 300mm f/4 lens.

  • Spy Black

    Two very important optics that need the get the “Art” treatment, especially the 24-70. I hope they really raise the bar on that lens.

    • peter

      Why? Both Canon and Nikon have excellent lenses at these focal lengths (can’t really see much room for improvement), and an “Art” lens is not going to be significantly cheaper than either of these…

      • A non breathing 70-200 for Nikon would be a nice addition, since the VR II is a 135mm instead of 200mm in short focus scenarios.

        • Peter

          Existing Sigma 70-200 mm F 2.8 is non breathing.

        • Dpablo unfiltered

          I don’t know why someone would want a 70-700 f2.8 for close focus. There certainly are better choices.

          • MB

            Depends on what you mean by close focus.
            70-200 is an exceptional portrait lens, focus breathing or not … and all IF lenses have that “issue” including Sigma …

          • Dpablo unfiltered

            As long as you don’t need to be any closer than a couple yards, I suppose…

          • the canon version stays 200mm at its closest focusing range, similar to the vr 1 version. I’m not dissing Nikon, I just think it is better if we have more options. And btw the sigma art version of the 35 is almost half the price of the Nikon.

          • MB

            When talking about focus breathing we are actually talking about change in magnification as you change focus.
            Nikon has less magnification at close focus, but Canon actually increases magnification at close focus so it does “breath” … most IF lens does …
            The advantage of constant magnification is if you are doing video … but than again in that case you would be far better of with a prime lens (like fantastic Sigma 35) or even Nikon 70-300 that is more than good enough for video and has constant magnification.
            And yes I am all for more options and I cant wait to try Sigma 50mm art lens, but the stupidity of people saying the lens is less usable at close focus because it “breaths” is what annoys me … Nikon 70-200mm and 1.5m may have magnification closer to 135mm lens but it is fantastic 135mm lens option for photography …

      • David

        VR is a fairly obvious missing feature from those, especially as more users shoot video.

      • Spy Black

        VR. You’re right about the Nikon and, especially, the Canon, but at f/2.8, VR can come in handy in low light situations. We’ll see what Sigma can bring to table.

      • Guest

        Nikon’s 70-200 has bad image quality and the version 2 has horrible focus breathing so you never get 70-200 in reality.

  • Meep

    • Sigma is looking into developing lenses for Sony and Fuji mirrorless cameras.
    • Sigma has no plans to produce lenses for the Sony a7 product line.

    These two statements contradicts each other.

    • dfgdf

      sony nex 6

    • dfgdf

      sony nex 6

    • Robert Martinu

      Only if sony has cancelled all APS-C development (and recalls the already sold bodies)

      • Meep

        So what they meant is no full frame mirror-less lenses, which see odd since they design and build plenty of full frame lenses for the standard mounts.

        • Meep

          correction ^seems odd^

          • Christian Brandoni

            And it’s not true based on the article.
            I don’t know where they read it, but surely not on the linked article. The CEO state completely the opposite! Yamaki: It doesn’t have to be a specific system, but instead high-end cameras like the Sony Alpha 7 or the Olympus OM-D series, the Panasonic GH series, or Fujifilm’s X series. That type of customer should be our customer.

          • Meep

            Makes sense, it’s difficult to sell a $1000-$2000 lens to a customer who owns a $500 camera.

        • Robert Martinu

          Guess they would like to take advantage of the shorter register distance for maximum cross brand utility. But until some standard or range is established there that’s a guessing game.
          Or something about how to drive the AF?
          Anyway, spreading development costs works only with a big enough pool, until they see one that A->E-Adapters will have to do.

    • Robert Martinu

      Only if sony has cancelled all APS-C development (and recalls the already sold bodies)

    • Neopulse

      Most likely lost in translation

  • Guest

    24-70mm f/2?

    • Shamael

      24 mm prime in 1.4, instead they play with the useless 30 and 35 mm focal length for apsc.

      • Dan Ghys

        30 isn’t useless. It’s great for video work and the 35 isn’t restricted to aps-c and is great for certain uses. Just because you don’t makes use of those focal lengths doesn’t mean they’re useless.

  • Shamael

    I simple words, “they continue to make a majority of lenses for those that year by year turn into becoming a minority”. What a stupid policiy when you consider that many E-mount users await lenses that are a bit more affordable than the eternal ultra expensive bluetag glass.

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