Fujifilm announced “substantial” worldwide price increase of photographic film

Fujifilm price increase
I think this is the 6th Fuji price increase on photographic film I have reported on this blog in the past few years (and I am sure I missed few). Here are the details:

Update: the US price increase will be approximately 10%.

FUJIFILM Corporation announces price increase of photographic films.

FUJIFILM Corporation has announced that it will implement a worldwide price increase for its photographic films. The price increases are substantial and it would be an increase of at least double digit, but will vary depending on products, markets and regions.

1. Products:
Photographic Film: Color Negative Film, Color Reversal Film, Black and White Film and Quick Snap

2. Date of Price Increase : Effective from January 2016 onward

The demand for film products is continuously decreasing and the cost of production, such as raw materials stays at a high level and cost increase associated with lower volumes becomes much serious. Under such circumstances, despite our effort to maintain the production cost, Fujifilm is unable to absorb these costs during the production process and is forced to pass on price increases.

To sustain its photo imaging business, Fujifilm has decided to increase the price of photographic films.

Fujifilm remains committed to photographic products despite its price change. The new pricing structure will be applied to each market based on its individual conditions.

Check B&H and Adorama for their current Fujifilm in-stock offering.

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  • johnny

    One day, you have to buy films on eBay.

    • markz

      and it will be advertised as

      “used but in good condition”

      • markz

        only joking, given my local shops have all but abandoned film except for (ironically) Fuji Superia 400 I pretty much have to buy my film via eBay

        • KC

          You are lucky to just have a camera shop. My nearest shop is 2.5 hrs away and I live in a city of 1.3 million…

          • markz

            oh wow! we’re just over 1.7 million and have at least a dozen dedicated camera shops including 3 that would qualify as primarily “pro” shops.

            This is a good thing as the next “real” city is almost 3000Klm’s away which, I can tell you from experience, is a very LONG drive – 35 hours if you rush it by driving and sleeping in shifts with your passengers or ~5 to 8 days by motorbike (as sleeping on such is not recommended )

          • Michael

            In Malaysia Kuala Lumpur here, my develop shop is 30-45 minutes away from my house…. The develop and scan price is acceptable but the drive and jam is reason that make me scare… How ever I will still shooting film maybe few roll a year^^

  • halo

    Sad, but also a bit surprising all the while the silver prices now are almost at pre 2008 levels. Oil prices are also back to where they were around 2000. Fujifilm maybe wish for a (faster) liquidation of photographic film?

    • markz

      not sure what the proportion of total price silver is/was of total price but as other materials used decrease in demand that will drive up their prices (lose their economies of scale, produce a lot of film base and it’s cheap per meter, produce a quarter of that amount and its more expensive per meter) so I’d guess even if silver prices hadn’t fallen other costs have risen

    • Jeffry De Meyer

      I think it is mostly labor cost and other impacts of inflation.

    • halo

      “… cost of production, such as raw materials stays at a high level”, they say. I’m sure it’s more complicated than that. But unlike Kodak Alaris and others Fujifilm don’t seem very enthusiastic about photographic film any more…

      • Aaron J. Heiner

        Well keep in mind that Kodak may have negotiated differently for source materials too. I spent a few years as a TW for bp solar. At that time it was before the Chinese glut of solar panels hit the global market. At that time we used silver but the main raw matieral we needed in mass was silicone which as also the main raw matieral for microprocessors. While sand is the most common element on earth, there was a server refining ability to go from sand to chip and for many years Intel and AMD were able to pay a hell of a lot more for the raw material than we could and maintain profitable. One day the Chinese started to build their own refineries and managed to get their own prices down, but wouldn’t sell globally which lead to the current glut in solar PV systems. Bp solar eventually pulled of the Americas.

        It’s not beyond possible that Kodak to have established a better deal somewhere on the silver they need for film. Or Kodak is simply lying about the film being profitable. It’s not lit would be the first time a company lied to keep stockholders happy.

        The fact that Fuji is still making film in a world where film is pretty much dead for the main stream itself says a lot about them. It sucks but oh well.

  • Mike

    There was an interview on dpreview with 2 Fuji execs saying film peaked in 2000 and now they are selling less than 1% of those numbers across all film so standards. But because the camera community still wants film, they feel committed to keep making it for possibly another 20 years. That said, if they keep increasing the price so that Leica-ites can only justify it, they may kill off film sooner.

    • on the other side I think Kodak is actually making a profit from selling film, go figure

      • Juhász Peti

        kodak is still in the motion picture business.

    • bjrichus

      Fuji will kill off the Fuji film business… Kodak and Ilford still on an upswing…

  • I mostly shoot Kodak films so this doesn’t bother me too much, although it does seem like Fuji is trying to milk a niche market. I’m not too sure about the prices of stuff to know if that’s really the car tho.

    One thing is for sure: that Japan Camera Hunter dude is gonna be pissed.

  • Steven Short

    I’m glad they are committed to manufacturing film for the photographic community, but double digit increases sound steep. I sure hope I can continue shooting their slide films without breaking the bank.

  • Spy Black

    When film is finally discontinued, I will make a lovely wood and glass shelf enclosure for my beloved Nikon Ftn and F2SB, and put them in there to remind me of all the great moments they helped me chronicle in my life.

  • AlanGoldstein

    “cost increase associated with lower volumes becomes much serious”

    I think the issue is not just the material cost but the fact that each emulsion manufacturing run has to be fairly large. (E.g. the manufacturing can’t be scaled back.) So if all of the film made in that run is not sold, there is wastage that adds to the cost of the rolls sold. Plus the distribution and marketing costs don’t change and personnel can only be reduced so far.

  • bjrichus

    “The demand for film products is continuously decreasing” and yet Kodak and Ilford are having record years? Ermmmm….

  • Matteo

    I’m trying to learn to ski properly this winter and, you know, I figured out that ski is a sport much more expensive that my shooting film hobby, but I never heard people who ski, complaint about this. Why we, film shooters, always have to complain about this? If we love film photography these are the prices in 2016, Let’s stop complain and let’s shoot. If I will lose my job and I become poor then I will shoot with my crappy digital camera, but until I have the money I will shoot film.

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