Olympus PEN-F delivery delayed

Olympus PEN-F camera 3
Olympus Japan issued an official statement that the new Olympus PEN-F camera ($1,199) will be delayed. No official release date was given. The new PEN was already spotted in stock in the US two weeks ago.

It seems that this is now the new normal - every product is being delayed because of "high demand" (see Nikon, Fuji, Sony). I seriously doubt there is somebody out there who believes this nonsense - after all it's 2016 and camera sales have been declining for years.

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  • Depends on what you mean by “high demand”. Our initial run will be X units/month (where X is a stupid small number) but we got Y units in pre-order (where Y >> X).

    • Isn’t this the case with every new camera for pretty much the past 10 years? Just release it and the units will ship when they are produced. What is the point of delaying the entire launch until more units are produced? This seems to be the latest marketing strategy to show how great the new model is.

      • mikeswitz

        No, it’s the latest excuse for finding a bug before the release date. All of these cameras are incredibly complicated computers. Fuji has had trouble with the X-T1 and now the X-Pro2 We all know Nikon’s “issues”. Canon, Olympus, Sony…Apple, HP, all those damn apps, all need bug fixes. Sometimes the problems are found before a release, sometimes after. It seems no company, be they Japanese, Chinese, Korean, or American will admit to error until there is a recall. For now, with cameras anyway, the excuse is “we just didn’t make enough to fulfill demand”. What a perfect spin.

        • Kunzite

          Actually Pentax postponed the D FA* 70-200 f/2.8 “in order to meet the performance that had been originally planned”.
          But that was quite some delay, of about a year. They couldn’t get away with the “we just didn’t make enough”.

          • mikeswitz

            Actually, they couldn’t make any. :-p

  • J.L. Williams

    It would be fun to see a manufacturer announce that deliveries would be delayed because “demand was less sucky than we expected… we’re actually going to have to make a significant number of the dratted things.”

  • TinusVerdino

    Fashionably late huh?

  • Larry Ellis

    Delayed while they try to fix the lame autofocus.

  • Ringfoto Becker

    We are a german Olympus Dealer and have the Pen-F 17mm Kit in both colours on stock. You can find it here: http://www.ringfoto-becker-shop.de/shop/produkt/olympus-pen-f-systemkamera-kit-inkl-17mm-118-objektiv-schwarz-v204063be000

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