Is Samyang behind the Irix lens brand?

irix-15mm-f2-4-lens
Irix lenses started in March this year with a teaser and now they already have several lenses in their line-up. On their website, the Irix is described as "Swiss precision and Korean ingenious solutions that make a powerful mix". There have been some speculations online that Samyang could be behind the Irix brand and I may now have the proof to back up this statement: the Facebook page of Samyang in Spain was recently changed to Irix Spain:

irix-lens-by-samyang
Many previous references to Samyang seem to be already removed from the Facebook page, but you can still find some if you go back to old posts.

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  • Zos Xavius

    I’ve been speculating on this point and I think you are right.

  • pjpo

    Interesting. I never quite understood why there is Samyang/Rokinon/Bower names. No reason why they wouldn’t have Irix thrown in the mix, too, but with its own specific lenses.

    • For Irix they actually have different products that are not available in the Samyang/Rokinon brands.

      • pjpo

        They do, but if they are changing the site name over to Irix Spain, all lenses there may be sold under the Irix name. As they are moving a bit upmarket in prices, it makes sense to reinvent themselves with the new name.

    • Wesley

      I could be wrong but I believe each brand was for distribution in different markets. Rokinon for the US, Samyang in Asia…not sure about Bower but they are no longer part of the branding anyway. Interesting development this.

      • pjpo

        That sounds like what I somewhat recalled but unsure.

  • Semaphore

    This pretty much confirms what a lot of us have been thinking for a while. But what I don’t understand is, what’s the advantage of using so many different brandnames?

    • My guess is that they want to market Irix as their high-end brand.

      • But then why come out with a new premium lineup? But if this is true , then I hope nikon takes a cue from samyang about cannibalizing one’s other lineups.

  • Geoff Neuer

    They make umbrellas for partners, not for just 1 person. Microsoft has added GNU/Linux to many of their pages, but they are not the same company/entity. Apple designs the iPhone, but they don’t make it.

  • Glen

    Samyang has their tentacles everywhere. Even higher end products like the 24mm Cambo Actar lens for their Actus-B view camera uses the same optical formula as the 24mm Rokinon tilt-shift. Except it is priced at $1,500 even though the lens itself does not tilt or shift which is done by the bellows.

  • Geoff Neuer

    OK if they can get VR into that thing, they can get it into anything.

  • Mistral75

    The Samyang España Facebook page was most probably established and managed by the local importer. One could imagine that Samyang and Irix share the same importer in Spain and that this firm has chosen to promote Irix rather than Samyang.

    • Zos Xavius

      You may be correct. The thing is, who else, but Samyang in Korea has the knowledge to build optics of this caliber? I would hazard that at the very least this is a joint venture between Samyang and a Swiss firm.

      • Mistral75

        > who else, but Samyang in Korea has the knowledge to build optics of this caliber?

        Optrontech for instance, who used to build the Samsung NX lenses.

        https://www.dpreview.com/forums/post/32351875

        • Zos Xavius

          Quite possibly! Thanks. I had no idea who was building the NX lenses and often wondered if Samsung had farmed that out.

  • Richard Haw

    samyang is the new vivitar.

    • Zos Xavius

      No. Samyang produces their own lenses. Vivitar always bought other designs from manufacturers and marketed it as their own. They probably had a hand in designing some of the Series 1 lenses like the legendary 70-210 but that’s about it really.

      • Spy Black

        Samyang is a very cool company and I have great respect for them for all the things they have accomplished.

    • Photographer100

      samyang is crap compared to the junk vivitar brought out

      • Zos Xavius

        Go troll somewhere else. For the price Samyang is fantastic.

        • He is already banned on my blogs.

          • Zos Xavius

            You are the best Peter. Now if only petapixel would show him the door.

          • I banned him multiple times already but he kept coming back under different names.

          • Zos Xavius

            He’s annoying like that. How he maintains any subscribers on youtube is completely beyond me.

          • He basically scavenges the Web for information and then presents it as his own in his videos. He is scraping info from my websites all the time, including rumors… lol. His subscribers probably don’t like to read and prefer somebody to talk them 🙂

          • Zos Xavius

            How anyone can stand the sound of his voice is completely beyond me. He isn’t too easy on the eyes either.

  • EnPassant

    Behind Irix is Hubert Grzegorz Adamczyk from Poland. Before Samyang was represented in Europe by a Polish agent… So what to do when losing work? Start a competing company!
    The Swiss connection by the way seem mostly be a letterbox because of favourable tax rules and Switzerland having a better reputation for marketing than Poland.

    Just like there are many more optical companies in Japan that can make camera lenses than the known camera lens brand names there are also several optical companies besides Samyang. One company established as late as 2010, Tee Lens, caught my eye as one of their main markets is Poland…

    Given the spade somebody with better knowledge can propably do some better digging than I.

    • Wow, that’s a lot of info already…

    • MB

      You are probably right about everything except I doubt Tee Lens is the OEM … they are ophthalmic optical lens manufacturer … it is most probably Samyang …

  • TinusVerdino

    There is also Schneider-Kreuznach Korea. They have some surplus capacity since Samsung ditched the NX line.

    • Mistral75

      What makes you think that the Samsung NX lenses were manufactured by Schneider Korea, it being specified it’s public knowledge that, at least in the beginning, they were built by the Korean company Optrontech?

      • TinusVerdino

        For all we know Schneider Korea Produces lenses at Optrontech… Their name was on it.

        • Mistral75

          I am sorry I don’t get your point. Whose name was on what?

          • TinusVerdino

            On the Samsung NX lenses

          • Mistral75

            The Samsung NX lenses are not labelled Schneider Kreuznach.

            Those who were were the Pentax-designed and Pentax-manufactured K-mount lenses sold together with Samsung-labelled clones of Pentax APS-C DSLRs (Samsung GX-1S = Pentax *ist-DS2 in disguise, GX-1L = *ist-DL2, GX-10 = K10D and GX-20 = K20D).

            However, this is a pure brand licence with no involvement whatsoever from Schneider in the design or manufacturing of these (Pentax) lenses.

            The relations between Samsung and Schneider Kreutznach get back to 1995 when Samsung bought Rollei from Heinrich Mandermann, then owner of Schneider Kreuznach, Beroflex, Praktica and
            Exakta.

            The first application of the Samsung – Schneider brand licence agreement I know of is the lenses of the (film, manual focus) Samsung SLR named Kenox GX-1 in Korea and SR-4000 abroad, launched in 1997. Its lenses were labelled Samsung in Korea and Schneider Kreuznach on the export markets.

  • I’m a Swiss photographer and writer and tried to get in touch with them locally, as I write for a local online mag. Long story short, it was impossible to get a reply by email or phone. The TH Swiss part is a pure letterbox, nothing else.

  • Photographer100

    SCAM!!!!!!!!!!!! samyang CRAP rebranded as SWISS quality

  • Well I’m Swiss also… and have made some researches in local registries…
    This compagny is complete bullshit registered to a letterbox managed by antother compagny specialised in… empty letterboxes and administrative registrations.
    This is registered in Zug (Where there are SO many compagnies and not so many peoples… follow my eyes…) and ran by a Polish president as someones explained before. Someone else in the board is from Saint-Gall, another swiss canton.

    The “Swiss” aspect is a complete marketing and fiscal lie.

    EDIT: I’ve just seen, a little bit late, that Mistral has found same information before me.

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