Kodak teaser update: new Ektra smartphone announced

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Few weeks ago I reported about Kodak announcing a new smartphone. The new Ektra smartphone was announced today (produced by Bullitt Group, the mobile device licensee for Kodak). Here are the main specs and key features:

  • Android 6.0 (Marshmallow)
  • Professional results from a 21MP fast focus camera sensor with F2.0, PDAF, OIS, Dual LED Flash
  • 13MP phase detection auto focus front-facing camera with F2.2 PDAF
  • Helio X20 2.3GHz Decacore processor with 3GB RAM
  • 32GB memory, expandable with MicroSD cards
  • Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto), White Balance, Shutter Speed, Aperture (fixed f2.0 main camera)
  • Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro,
  • Landscape, Film / Video
  • Integrated high quality printing app
  • Super 8 Video Recorder
  • Integrated social media sharing
  • 3000mAh, with USB 3.0 Type C fast charger
  • Two stage shutter release button
  • 5” Full HD display (441 ppi). (1920 x 1080 resolution)
  • Optical Image Stabilisation
  • 4K Video Capture
  • 3000 mAh battery

Press release:

KODAK EKTRA Smartphone is Designed for Photographers – from Enthusiasts to Experts

Photography-led smartphone features powerful imaging and editing capabilities

Rochester, NY, Thursday, October 20, 2016 --

Eastman Kodak Company and Bullitt Group today unveiled the KODAK EKTRA Smartphone, a photography-led smartphone designed for those with a passion for photography, from enthusiasts to experts. The KODAK EKTRA Smartphone fuses the best of Kodak’s rich history in imaging with the latest innovations in smartphone photography. Launching soon across Europe, the KODAK EKTRA Smartphone lets keen photographers capture exceptional images, whatever the environment, with an incredibly fast smartphone, tuned for the best in image quality and media management.

Jeff Clarke, Kodak Chief Executive, said: “Kodak has a rich history in imaging technology and the launch of the KODAK Smartphone today demonstrates our ongoing commitment to bringing the latest advances in photography to consumers. The original KODAK EKTRA Camera was launched in 1941 and in its latest reincarnation, opens up a world of creative opportunities to all who care about photography.”

At the heart of the KODAK EKTRA Smartphone is a 21-megapixel fast focus camera sensor with f2.0 aperture, and an industry leading 13-megapixel front-facing camera with Phase Detection Auto Focus PDAF and f2.2 aperture. The custom built camera app is controlled by an intuitive haptic touch, SLR-style Scene Selection Dial, where adjustments are made in real time via a range of settings including HDR, Landscape, Portrait, Macro, Sport, Night-time, Panorama and Bokeh, alongside a Smart Auto mode which auto-selects the best conditions for your photographs. In Manual mode, more advanced users can adjust exposure, ISO, focus, white balance and shutter speed, with the results being visible on the screen as changes are made.

The KODAK EKTRA Smartphone has an ergonomically weighted and high quality industrial design, underlining its camera styling and featuring a dedicated dual press shutter button in the horizontal style of traditional cameras. The device also features a Super 8 app, providing professional effects reminiscent of Kodak’s iconic Super 8 film stocks.A lightning-fast HELIO X20 Decacore processor powers the ANDROID Marshmallow smartphone.

The KODAK EKTRA Smartphone includes editing software from SNAPSEED, providing exceptional tools to edit images on-the-go, without having to download any additional apps. This enables users to transform images with professional results similar to many popular desktop image editors. Sharing the results in real time is also easy with integrated social media apps and the Prints app is a simple way to select your best shots to be professionally printed.

“It has been a joy to work with Kodak, their clear brand direction and photography knowledge, combined with our customer and technology insight has culminated in the beautiful and powerful KODAK EKTRA Smartphone,” said Peter Stephens, CEO Bullitt Group, mobile device licensee for Kodak. “We are excited to reach out to this dynamic and engaged photography category and look forward to getting this camera phone into people’s hands.”

KODAK EKTRA Smartphone key features:

  • ANDROID 6.0 (Marshmallow)
  • Professional results from a 21MP fast focus camera sensor with F2.0, PDAF, OIS, Dual LED Flash
  • 13MP phase detection auto focus front-facing camera with F2.2 PDAF
  • Helio X20 2.3GHz Decacore processor with 3GB RAM
  • 32GB memory, expandable with MicroSD cards
  • Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto), White Balance, Shutter Speed, Aperture (fixed f2.0 main camera)
  • Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro, Landscape, Film / Video
  • Integrated high quality printing app
  • Super 8 Video Recorder
  • Integrated social media sharing
  • 3000mAh, with USB 3.0 Type C fast charger

The KODAK EKTRA Smartphone will be priced at £449 and available across Europe later this year.

To find out more visit; www.kodak.com/go/ektra
Register for updates on www.kodakphones.com

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  • J.L. Williams

    “Super 8 video recorder”…? I hope there’s a Kodachrome mode.

    And I hope the shutter is more reliable than the one on the original Ektra…

  • Franko

    not even the best camera in smartphones. f2 with smaller sensor than galaxy s7 ..
    the only benefit is a shutter button

    • Member

      That 2 stage shutter button, is a step closer to the “real” camera experience.
      Like most smartphones, my galaxy s6 starts focusing when I touch the “shutter button”. Usually you’ll get a picture after the action has taken place. But in this case I can imagine that with this phone you can halfpress the shutter button and wait for the action like you would do with a photocamera.
      This might not be the best camera, and not yield the best IQ. But in some cases this might give, although not the best IQ, a nice and perfect timed shot.

    • Michael Turner

      Where did you read about the sensor size? I was looking for it.

  • sausage_grinder

    Because I’ve always thought: “Boy, I wish I had an $800 smartphone with an exposed front element that I was expected to keep permanently stored inside of an everready case!”

  • nwcs

    Isn’t that an old version of Android?

    • Sebastien

      Android 7 is still pretty new, only a few phone has received it. I guess it will be updated anytime soon.

  • Jeffry De Meyer

    Molded plastic garbage with a well known brand stuck on to it.
    Real market place $150~$200

    • Melbar

      andy you are the typical m*r*n who judges a product from a press release….. worth only 2 cents.

      • Jeffry De Meyer

        you being unable to place a product by its specsheet makes you a t*rd who’s judgement of me has about the value of 2 iranian cents

  • Andrei

    So nothing special, just another me too tiny sensor pixel packed phone…
    Disappointing.

  • TwoStrayCats

    I wish Kodak would get back into the sensor business – and do it seriously. There was a time when they produced the MF sensors for Hasselblad, for gods’ sakes.

  • Morris

    camera/film company making a phone, facepalm

  • Licheus

    A sad thing since the Ektra was the pride of their fleet, 70 years ago.

    Now they sink the name to the bottom.

  • It’s not that bad.
    I am not expecting it to be similar to DSLR pr Mirrorless systems. But I can see that it looks better than most mobile phone cameras.

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