
After Leica, Nikon and Sony, now also Pentax have raised the price of their lenses, in same cases up to 90%:

I received this image today of what appears to be an advertising for the Pentax K-r successor (Pentax K-r is already discontinued).
Pentax filed a patent 201048084 in Japan for a 90mm f/2.8 (medium format) and 60mm f/2.8 (full frame) macro lenses.

In addition to rugged, waterproof, dustproof and shock-resistant, the new Pentax Optio WG-2 is rumored to be also sh*t proof… based on this image courtesy of Pentax Imaging.