The previously reported Sony a7 V camera is now officially announced together with a new FE 28-70mm f/3.5-5.6 OSS II kit lens: Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Additional information Live panel discussion First reviews Main specifications: The new Sony A7 V maintains the 33 MP sensor, which is now stacked with integrated […]
New rumors suggest that Sony will soon announce a new 16-28mm f/2 lens (previously reported here). Here is the list of all upcoming/rumored Sony cameras and lenses:
Here are the two best Sony Black Friday Deals Sony A7 IV: $1,998 Sony A7R V 3,298 The full list of all 2025 Sony Black Friday Deals: B&H Photo | Camera Canada | WEX Photo | Foto Erhardt.
Here are some additional rumors on the Sony FX8 cinema line camera:
Here are the latest financial results from Tamron, Sony, Nikon, Ricoh, Fujifilm, Canon, Leica, and OM System:
New Sony, OM System, and Panasonic rebates started in the US (see all current discounts): New Nikon US November rebates: returning to pre-tariffs pricing on many cameras & lenses: B&H Photo Amazon The new Sony rebates can be found here: B&H Photo Amazon Panasonic also introduced new rebates in the US: B&H Photo Amazon Extra 5% […]
Sony launched the first video-compatible camera authenticity solution that currently supports five cameras with expansion to four more models by 2026:
In addition to the new a7V camera, Sony is also rumored to announce three new lenses in the upcoming months: Sony 100-400mm f/4 GM II (replacement for the current Sony FE 100-400mm f/4.5-5.6 GM OSS) Sony 100-400mm G (variable aperture, very lightweight) A new f/2 aperture ultra-wide-angle zoom (hint: a third-party manufacturer has a lens […]
