Yes, the Fujifilm X-T30 II camera is discontinued and it will be replaced in October with a new X-T30 III model

FujiAddict spotted that the Fujifilm X-T30 II camera is listed as discontinued at B&H Photo (still listed as discontinued at the time this post was published):



If you have a basic understanding of how inventory management and the industry work, you would know that Fujifilm will never officially admit any product discontinuation until it has sold its remaining stock. Of course, you can still find the X-T30 II on Amazon, sold by third-party resellers, but this does not mean the camera has not been discontinued.

I also already reported that the Fujifilm X-T30II camera is rumored to be replaced in 2025 (most likely next month, October):

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TTartisan AF 40mm f/2 full-frame lens now available also for L-mount


The TTartisan AF 40mm f/2 full-frame lens is now also available for L-mount:

Additional information on the lens can be found here:

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Deal of the day: 20% off Luminar ecosystem (coupon code included)


You can now get 20% off the Luminar Neo Ecosystem with this exclusive promo code RUMORS20. This special promotion runs only from September 24 to October 7, 2025, and it’s the very last chance to preorder Luminar Ecosystem before the official release.

What’s next for Skylum Luminar Neo

New: LumiBot – your AI personal assistant for Luminar NEO

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What else is new?


Here is what else is new:

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New French company is working on “Esquisse” Micro Four Thirds camera




Esquisse is a new French camera company working on a Micro Four Thirds camera, expected to be released next year. Here are the technical specifications:

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Viltrox Spark Z3 TTL on-camera flash officially announced

The previously reported Viltrox Spark Z3 TTL on-camera flash is now officially announced and available for order at Amazon and the official Viltrox store.

Spark Z3 main features:

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New: Panasonic Lumix S 100-500mm f/5-7.1 O.I.S. lens



Panasonic announced a new Lumix S 100-500mm f/5-7.1 O.I.S. lens for L-Mount.

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Updated list of latest/upcoming/rumored Chinese lenses


Several of the previously reported Chinese lenses were already officially announced:

Here is an updated list of what else is coming:

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Light Lens Lab 300mm f/1.9 APO lens: first pictures of the massive front element

Here are some additional pictures from the test production of the upcoming Light Lens Lab 300mm f/1.9 lens with APO design:



This is the massive front element:



Here is a video of the front element production:

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Today GoPro announces two new cameras (LIT HERO, MAX2), and DJI announced just one (Osmo Nano)

 
GoPro announced two new action cameras: the GoPro LIT HERO and the GoPro MAX2 (previously reported here):

  • The GoPro LIT HERO weighs just 93g, this little camera captures crisp 4K60 “HyperSmooth” image-stabilised footage and is equipped with a built-in light with three brightness levels for low-light shooting. It’s also waterproof to 5 meters and has a 100-minute runtime meaning it is ready to go when you are!
  • When it comes to the GoPro MAX2, this is a camera that can capture every angle in True 8K 360 video. It’s 29MP photos, advanced 10-bit colour, HyperSmooth stabilisation, and Horizon Lock, all resulting in sharp and smooth results. And, with six microphones onboard, it can deliver immersive sound that will bring your footage to life.



DJI announced the Osmo Nano (previously reported here):

  • The new DJI Osmo Nano is a wearable action camera built for hands-free shooting with an upgraded 1/1.3″ CMOS sensor, 4K/60p recording, and a 143° ultra-wide lens. Capture rich 10-bit colour in D-Log M, up to 13.5 stops of dynamic range, and super-smooth footage with RockSteady 3.0 and HorizonBalancing. The dual-sided magnetic design clips to hats, straps, and mounts, while the Vision Dock adds OLED live view, fast charging, and up to 200 minutes of runtime.

Preorders are now open at WEX Photo and Foto Erhardt (B&H Photo is closed today)

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