Photo Rumors

The most popular PhotoRumors posts of 2025

By PR admin | Published: January 2, 2026

Here are the most popular PhotoRumors posts of 2025:

Posted in Top 10 Posts| 35 Comments

Compact cameras continue to be popular on the 2025 Map Camera best-selling list

By PR admin | Published: January 2, 2026

Here are the best-selling cameras in 2025 at Map Camera Japan – compact fixed lens cameras continue to be popular:

Vote for the worst camera of 2025

Posted in Other| Tagged best selling camera| 15 Comments

Updated list of latest/upcoming/rumored Chinese lenses

By PR admin | Published: January 2, 2026

Here is an updated list of the latest/upcoming/rumored Chinese lenses:

Viltrox 55mm f/1.8 EVO (E/Z)
Viltrox 35mm f/1.8 EVO (E/Z)
Viltrox AF 50mm f/1.4 Pro lens for Nikon Z-mount
Viltrox AF 16mm f/1.8 for L-mount
Viltrox AF 28mm f/4.5 for L-mount
Viltrox tilt-shift lens
Viltrox lenses for Canon RF mount
Viltrox AF 35-50mm f/1.4 zoom lens (or similar)
New Viltrox Chip series pancake lenses

7Artisans LITE APS-C lenses
7Artisans 40mm f/2.5 (coming in January-February)

SG-Image AF 35mm f/2.2 full-frame pancake lens (E/Z/L)

Brightin Star MF 50mm f/1.05 full-frame manual focus lens (mid-January)
Brightin Star MF 60mm f/2.8 APS-C manual focus macro lens (late January

Posted in Other| Tagged Brightin Star MF 50mm f/1.05, Brightin Star MF 60mm f/2.8, Chinese lenses, Viltrox 35mm f/1.8 EVO| 8 Comments

What else is new?

By PR admin | Published: January 1, 2026

Here is what else is new:

Posted in Other| Tagged What else is new?| 39 Comments

Happy New Year!

By PR admin | Published: December 31, 2025

Happy New Year to everyone who reads PhotoRumors – whether you’re just checking in for the latest scoops, or tipping us off with rumors! Huge thanks to all of you for being part of this little community.

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PhotoRumors started in January 2009, and we already have 14,695 blog posts and 134,590 comments:

Vote for the worst camera of 2025

2024 Year in Review

Posted in Other| 23 Comments

What’s coming next from Viltrox?

By PR admin | Published: December 31, 2025

Here is an updated list of the latest/upcoming/rumored Viltrox lenses:

Viltrox 55mm f/1.8 EVO (E/Z)
Viltrox 35mm f/1.8 EVO (E/Z)

Update – the Viltrox Nexus PL to E Pro cinema AI adapter with full AF capabilities is coming to Kickstarter on January 15th.

Viltrox AF 50mm f/1.4 Pro lens for Nikon Z-mount

Viltrox AF 16mm f/1.8 for L-mount
Viltrox AF 28mm f/4.5 for L-mount

Viltrox tilt-shift lens

Viltrox lenses for Canon RF mount

Viltrox AF 35-50mm f/1.4 zoom lens (or similar)

New Viltrox Chip series pancake lenses

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

The new Viltrox conversion lenses for Fuji X100 cameras are now in stock

Posted in Viltrox| Tagged Chinese lenses, Viltrox 28mm f/4.5 pancake lens, Viltrox 35mm f/1.8 EVO, Viltrox 55mm f/1.8 EVO, Viltrox AF 16mm f/1.8 FE, Viltrox AF 35-50mm f/1.4 lens, Viltrox AF 50mm f/1.4 Pro lens, Viltrox lenses for Canon RF| 19 Comments

Significant ProGrade memory cards price increase coming in Japan (up to 123%)

By PR admin | Published: December 31, 2025

ProGrade will have a significant price increase for memory cards in Japan on January 8th, “due to the surge in demand associated with the construction of AI infrastructure.” The ProGrade SDXC UHS-II V60 GOLD 1TB memory card, for example, will go up by 123% – here is the full list of price increases:

Posted in ProGrade| Tagged price increase| 14 Comments

SG-Image to announce a new AF 35mm f/2.2 full-frame pancake lens (E/Z/L)

By PR admin | Published: December 30, 2025

SG-Image is developing a new AF 35mm f/2.2 pancake lens for E/Z/L mount – here are some pictures of the final prototype (SG-Image lenses are sold on Amazon, eBay, and AliExpress):