Sony NEX EVIL camera’s press event invitations are out

Sony Hong Kong sent out an event invitation for what appears to be the official launch of the Sony NEX EVIL camera line. May 11th, 2010 was rumored few weeks ago as a potential announcement date:

"Worldwide attention debut

Anywhere beyond the imagination of the lightweight body experience quality SLR digital camera

Market, the highly anticipated Sony’s first interchangeable lens digital camera series, will be May 11, 2010 simultaneous global release, and the media are invited to bring a friend the first to feel the new series of excellent photography experience.

New series of lightweight slim design to meet the advanced shooting functions, fully meet the needs of photographers, anytime, anywhere to enjoy the fun of shooting; new series also brought the quality SLR digital cameras let you play to creativity.

In addition, the new camera series of product designers will be a special trip to attend the conference to share its unique design concept.

Friends are invited to experience the Sony media is full of unlimited creative digital imaging world. Welcome to your report / s on site to interview
Date ︰ 2010/5/11
Time ︰ 12:45"

Update: full Sony NEX EVIL camera specs:

Image Sensor - Exmor CMOS

  • 14.6 Mega Pixels (14.2M Effective Pixels)

Video

  • 1920*1080 30fps (NEX5)
  • 1280*720 30fps
  • 640*480 30fps

File format - (Still image)

  • RAW
  • RAW+JPEG
  • JPEG FINE
  • JPEG Normal

(Video)

  • MP4,AVCHD
  • Mount
  • Sony E Mount

AF

  • 11 Point

ISO

  • Auto, 100-12800

Photometry

  • 49-segment honeycomb-pattern / Central / Spot

Exposure

  • +- 2.0EV (1/3 EV Interval)

Shutter speed

  • 1/4000 to 30sec / Bulb

LCD

  • 0.92M 3.0 inch TFT LCD

Interface

  • USB 2.0 / HDMI / Video (PAL/NTSC)

Battery

  • NP-FW50

Color

  • Black, Silver, Red, Blue

Memory

  • SD/SDHC , Memory stick

Panorama

  • vertical (wide) 4912*1920 (Nor)3424*1920
  • Horizon (wide) 7152*1080 (nor)4912*1080

Via Unwire (in English)

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  • http://fotografstuttgart.de Hochzeitsfotograf

    hope they will put SD card there and not their MS
    would sure be reason to not buy it

    • GlobalGuy

      I H8 SONY memory formats. If they again want one of their “features” to be loathed, they will include it. They think they are helping generate mass markets, but they are only developing bad will and get to be part of a joke before their product is even released. Customers must surely wonder if they are even consciously aware of this at the management level and who is the one saying “We can tolerate our customers hating us as long as we sell more MS memory cards.”

  • Nikon Fan

    They will put SD and memory stick slots, in the usual fashion.
    Man, that 16mm lens sure looks chunky.
    Not a pocketable camera AT ALL!

  • GlobalGuy

    You can say its a CHUNKY p&s or you can say its a very portable DSLR. But basically its in-between (and that sort of is the point).

    If there exists a tiny, tiny 4/3s, I think it fair to have a nearly DSLR sized one, assuming the image quality justifies it. I’m thinking SONY can pull it off, if they keep going this route, which it looks like they are going to do.

  • Scalesusa

    No viewfinder. I’ve yet to see a camera without a viewfinder that has a bright enough lcd to compose in bright sunlight. Its just kind of point and hope.

    Sony makes the LCD displays, maybe they will put a super-bright on on this camera.

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