New Hasselblad H4X body coming soon

Hasselblad H4X medium format camera New Hasselblad H4X body coming soon

Captureintegration got the scoop on a new H4X body that briefly appeared on Hasselblad's website:

"The H4X provides a fantastic successor or upgrade to your H1 or H2/H2F body and supports all H System lenses, most third party backs*, and even features a film back option. The H4X also provides a technological bridge to our faithful H1 and H2/H2F customers enabling them to take advantage of all the features that photographers have come to expect from a Hasselblad H4 series camera, including Hasselblad’s world-acclaimed True Focus technology, which allows you to concentrate completely on creativity without worrying about focus mechanics, and the ability to use the HVD 90x viewfinder optimized for the 36×48mm format."

Google confirms the listing - you can see the cached website here:

Hasselblad H4X New Hasselblad H4X body coming soon

Related posts:

  1. Hasselblad H4D-40 update
  2. Yes, Hasselblad is coming with a new baby
  3. What is Hasselblad up to?
  4. Hasselblad update
  5. Hasselblad with a Leica killer?

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21 Comments

  1. Posted October 24, 2011 at 10:22 pm | Permalink

    Makes sense, the fixed back solution was I think, not the best one. Their cameras really shouldn’t need to be upgraded like $2.5K pro SLRs. They should be purchases that last a decade or so.

    • Matt
      Posted October 25, 2011 at 4:01 am | Permalink

      I have no clue what you are talking about. All H series Hasselblads have interchangeable backs, never a fixed back.

      • Mark
        Posted October 25, 2011 at 1:10 pm | Permalink

        Not true. H3Ds and H4Ds so far have fixed backs.

        • Matt
          Posted October 26, 2011 at 1:51 am | Permalink

          Most certainly not. Where have you heard this? They don’t take film backs, however.

        • Posted October 26, 2011 at 8:59 pm | Permalink

          Uh you can take the backs off, the backs aren’t very useful with other cameras (like technical or view) the CFV backs are but the H backs are better almost always used with H series bodies and lenses. Traditionally they are considered fixed in that they are useless without the body I think.

  2. sadajksdh
    Posted October 25, 2011 at 12:20 am | Permalink

    thanks hassy, but not needed anymore. We already upgraded it to Phase One

  3. Alex
    Posted October 25, 2011 at 4:18 am | Permalink

    Film back is great :) Back to the future

    • regular
      Posted October 25, 2011 at 4:35 am | Permalink

      film back were already available with the previous H bodies.
      And film is nice, you should try.

      • Alex
        Posted October 25, 2011 at 4:47 am | Permalink

        i do mostly film these days.. less digi ;) so i know film is great

      • Posted October 25, 2011 at 8:07 am | Permalink

        But these bodies and lenses are just way too huge for small 645 film frames…

        • Alex
          Posted October 25, 2011 at 8:09 am | Permalink

          and plastic covers :(

  4. Posted October 25, 2011 at 8:12 am | Permalink

    “X” is now officially the most overused and overrated character in camera names.

  5. hiplnsdrftr
    Posted October 25, 2011 at 10:58 am | Permalink

    Amazingly ugly cameras…

    • James Klinik
      Posted October 27, 2011 at 10:15 am | Permalink

      Yeah, cause you buy them for their looks, right?

  6. sgts
    Posted October 25, 2011 at 2:56 pm | Permalink

    Hasselblads prices are disgusting and an affront to photographys democratic ethos. I dont care how foundation grants they give either.

    • Mark
      Posted October 27, 2011 at 10:29 am | Permalink

      That sounds like Leica. Hassys are expensive because they are almost exclusivlely used for advertising, and probably primarily purchased by rental houses and studios. I don’t think a cheap Hasselblad would do much for a democratic ethos. They would SUCK for documentary photography.

      The only medium format digital that might be worthwhile for what you’re describing might be the Pentax 645D, but I still wouldnt’ recommend it.

  7. Camaman
    Posted October 25, 2011 at 4:08 pm | Permalink

    So what are the specs?
    And what is this 90x viewfinder?

    • Camaman
      Posted October 25, 2011 at 4:09 pm | Permalink

      Oh, and price?

  8. Moth Flopwell
    Posted October 27, 2011 at 11:10 am | Permalink

    ….Where did I leave that $40,000 laying about?

  9. Posted October 27, 2011 at 12:43 pm | Permalink

    i would have to sell the house to afford all the goodies