Polaroid launches SC1630: the world’s first Android HD smart camera

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Polaroid announced at CES the world's first Android HD smart camera - the SC1630. Here are the basic features:

  • 16MP CCD sensor
  • 3.2 in. touch screen display
  • 3x optical zoom
  • Wi-Fi capabilities
  • face and smile detection
  • geo-tagging
  • 32GB of memory via a micro SD card
  • one button upload to popular social media networks
  • in camera photo editing

Some more images of the SC1630 + the official press release:

Fusing the Feature Set of a High-End Digital Camera with the Power of Android*, the Polaroid SC1630 Makes Snapping and Sharing High Definition Digital Images an Instant Experience

LAS VEGAS, Jan. 10, 2012 - Polaroid today announced that capturing and sharing high-end digital images is now seamless with the Polaroid SC1630, an Android powered smart camera. The Polaroid SC1630 Smart Camera features a high definition 16 megapixel camera with built in 3X optical zoom, touch screen display and Wi-Fi, making uploads to social networks as easy as the touch of a button. Merging the optics of a digital still and video camera with the limitless power of the Android platform, the Polaroid SC1630 Smart Camera evolves the process of clicking, editing, uploading and tagging to an instant experience on one device.

With the Polaroid SC1630 Smart Camera powered by Android you will no longer need to choose between your smart phone and your point and shoot camera because it offers the best of both worlds. Delivering everything expected from a digital camera but powered by Android, the Polaroid SC1630 Smart Camera surprisingly packs all the features needed to conveniently capture, connect and instantly share beautiful HD digital images and video into one device, weighing a mere five ounces.

An ultra-portable, two-in-one instant sharing powerhouse, the Polaroid SC1630 Smart Camera leaves even the most powerful camera phones in the dust by combining an advanced imaging feature set with an unmatchable Android powered mobile platform:

Capture Like the Pros: Life's quickest moments are no longer at risk to becoming blurry images from a basic camera phone. Built on a 16 megapixel CCD senor, the Polaroid SC1630 Smart Camera treats images to a 3X optical zoom - a feature not found in most mobile phones. Choose from 18 scene modes and then click and view crystal clear images - captured at 36mm or full 108mm magnification - on the Polaroid SC1630 Smart Camera's 3.2'' widescreen display.
Enhance Your Moments With Smart Features: The Polaroid SC1630 Smart Camera powered by Android takes the work out of being behind the lens with automatic face and smile detection. Also, gone are the days when digital images that never connected with a USB cord went unorganized and forgotten. The Smart Album feature of the Polaroid SC1630 Smart Camera automatically organizes photos by date, location and people. Plus, geo-tagging features can add longitude and latitude coordinates to photos.

Edit, Share and Save: Now there is no reason to leave the party - everything needed to edit, save and upload can be done anywhere right on the Polaroid SC1630 Smart Camera. On-board editing features include cropping, red-eye removal, resizing and color correction. Backed by the power of Android, the Polaroid SC1630 Smart Camera uploads images to social networks with the touch of one button and can hold up to 32GB of memory via a microSD card.

Instantly Connect to the World: The Polaroid SC1630 Smart Camera's Wi-Fi, Bluetooth, and optional cellular data connections empower digital images to be shared from anywhere in a snap.
Get Productive: Need to check-in on where friends are gathering, get directions or make the next move in your favorite game? Backed by the power of Android, the Polaroid SC1630 Smart Camera supports Google's Android Market, making it truly like no other camera available today. Now you can snap, share and link up with more than 400,000 apps.

"Polaroid has helped the world bring stories to life through photographs for the past 75 years," said Scott W. Hardy, President, Polaroid. "The newest member of the Polaroid family, the Polaroid SC1630 Smart Camera unites the beauty of high-end digital images with powerful Android connectivity features. The result is an instant experience of click, capture and share that enables social networks to see and experience the moment as if they were there."

Designed to be just as fashionable as it is portable, the simple, clean lines and straight forward interface of the Polaroid SC1630 Smart Camera makes capturing and sharing effortless. Loaded with features that enable easy capture, connecting and sharing on the fly, the rechargeable battery can last all day on a full charge.

The Polaroid SC1630 Smart Camera powered by Android can be viewed at the Consumer Electronics Show (CES) in the Las Vegas Convention Center's Central Hall (booth #13613) from January 10 - 13, 2012. High-res images of the Polaroid SC1630 Smart Camera can be found at http://www.tradeshownews.com/events/2012-International-CES/Polaroid/ .

The Polaroid SC1630 Smart Camera will be available in 2012. Price is TBD.

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  • Vince

    Interesting! I’m surprised it took so long to develop this concept. Also a little surprised that Polaroid is the first – not that that’s a bad thing. I can see a lot of room for Android powered p/s cameras and possibly even DSLR integration. It’s a fun time to be a photographer!

    • timon

      it is not Polaroid’s product design, which is merely an OEM by Taiwanese Altek.

  • Camaman

    :)
    Looks great! Great product imo.
    The only thing missing is a phone component… But I guess that would be asking too much from our universe. (to give us just one complete product)
    :-)

    • chris

      hmm.. seems to be a phone too

      “With the Polaroid SC1630 Smart Camera powered by Android you will no longer need to choose between your smart phone and your point and shoot camera because it offers the best of both worlds.”

  • Camaman

    Oh, and whats up with the name!? I don’t understand it. Smart Camera 16MP 3 Z0om?
    This won0t do. It doesn’t have an”X” in the name!!! CS163x would be my choice. even follows their logic. :-)

  • http://photographybanzai.com Scott

    I thought about how a platform like Android would be a good camera base a few months back. The Android SDK is pretty lackluster in photo functionality given to developers, so I’m guessing Kodak did a lot of custom stuff to make this usable…

    • http://photographybanzai.com Scott

      Woops, I mean *Polaroid*

  • http://addressblue.blogspot.com/ Sten

    When I imagine, that same concept was sold here two years ago… They probably did work hard on that.

    http://www.mobilmania.cz/default.aspx?article=1125067

  • BklynPigeon

    This camera should have been out a few years ago. Now if someone were to make this into a phone, that would be AMAZING.

    great concept, I only wished that they made the camera look a bit better.

  • ennan

    Been waiting for someone to do this for years – makes sense to me. Surprised polaroid were the first though…

  • http://www.1984studios Mat

    Finally Polaroid is pulling their head out of their ass…. I just wish Kodak would/could do the same….

  • Grant

    16mp is excessive for a phone. 6mp is perfect.

    • El Aura

      It is not a typical phone camera, it is a normal run-of-the-mill 1/2.33″ compact camera.

  • Jean Louchet

    This camera is a rip off. Any undergraduate student in optics would know that the resolving power of a lens (in microns) can’t be better than the aperture number of the lens. Here, the sensor size is about 4mm x 6 mm, max aperture is 3.1 in wideangle and 5.6 in telephoto, say average is 4: this means the maximum number of significant pixels in this camera is about 1500×2000 in wide angle, and 750 x 1000 in telephoto position. This means, 0.75 to 3 Megapixels. The 13 to 15 extra megapixels carry no information at all, it is only noise or interpolation. It has no reason to deliver better images than a plain cellphone camera giving the usual 2MP. If one wants _real_ 18MP images, the only way is a large sensor, as found e.g. on DSLRs and on some mirrorless cameras (APS-C or some Micro-Four-Thirds) – not on bridge or mini cameras.

  • AaronL

    So is this actually a phone too ? If not i dont get it….

    • http://photorumors.com PR admin

      no phone, the idea is that developers can create apps for this camera, nobody else has that – it is supposed to be a more advanced camera that what’s in your smart phone

      • timon

        DSC Phone / Android camera, May 2011
        http://www.altek.com.tw/Product/Detail.aspx?id=33

        some of the cameras of Pentax/Kodak in
        http://www.altek.com.tw/Product/Photo.aspx

      • AaronL

        So no phone ability. So whats the point of this being a more advanced camera than what’s in your smart phone?

        In summary, how can it replace the camera in your phone if it doesnt also replace your phone? cause you still need to carry a separate phone with this…..

        • Jean Louchet

          Aaron, I agree, except that it’s not even an ‘advanced’ camera, with its low resolution/image quality and its average 1MP actual resolution. No better camera than what is in a smartphone, and not a phone. Totally useless.

          • Jean Louchet

            Oh yes I forgot, it has one significant quality: it exists in red, blue, purple and grey :-)

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