Photo Rumors

The Ricoh GR IV camera is now shipping

By PR admin | Published: September 12, 2025

The new Ricoh GR IV camera starts shipping today – check availability at:

The new Ricoh GR IV camera starts shipping today

Here is a nice new strap for your new Ricoh GR IV camera

Ricoh GR IV camera accessories

The new Ricoh GF-2 flash is exclusively designed for the GR IV camera

Via PentaxRumors

Posted in Ricoh| Tagged Ricoh GR IV| 10 Comments

Act fast: Fujifilm X100VI camera (black) is now in stock

By PR admin | Published: September 12, 2025

The black Fujifilm X100VI camera ~~is now in stock at B&H Photo~~ (sold out already). Act fast, they will sell out pretty quickly.

Check out also the latest Fujifilm X100VI camera accessories:

New: Fujifilm X100VI “Slim Skin” case by Akaralabs

Just announced: IDSworks grip for the new Fuji X100VI camera

Posted in Fuji| Tagged Fujifilm X100VI camera| 7 Comments

New AstrHori 18mm f/5.6 APS-C pancake shift lens for E/X/L/Z announced

By PR admin | Published: September 11, 2025

AstrHori has announced a new 18mm f/5.6 APS-C pancake shift lens for E/X/L/Z cameras, featuring an improved design (see the old version here) and priced at $119. You can order one on this page or at Peargear (AstrHori lenses are also sold at Amazon). Additional information on the new lens:

Posted in AstrHori| Tagged AstrHori 18mm f/5.6| 19 Comments

What’s coming next from Viltrox?

By PR admin | Published: September 11, 2025

Here is an updated list of what is coming next from Viltrox:

Viltrox is also teasing a new adapter with AI autofocus support called Nexus Focus: “Where Al autofocus meets the art of cinema“. The new adapter will give manual-focus lenses autofocus capability and will support the native phase-detection AF, AI subject recognition, eye + face detection, and more.

Viltrox AF 9mm f/2.8 Air APS-C lens coming on September 19
Viltrox AF 14mm f/4 Air full-frame lens coming on September 19

Viltrox AF 50mm f/1.4 Pro full-frame lens
New: Viltrox AF 85mm f/2 EVO (new EVO series of lenses)

Since Viltrox joined the L-Mount Alliance, here are the first two lenses that will be released for L-mount:

Here is the classification of he different Viltrox product lines:

LAB: an experimental ultra-high-specification lens with a small screen, control ring, and VCM motor
PRO: a high-specification lens with an aperture ring and a VCM motor
EVO: only with a stepless aperture ring and an STM motor
AIR: lightweight, no additional controls, with STM motor

Viltrox Z3 TTL flash with a unique mech-inspired design.

Posted in Viltrox| Tagged Chinese lenses, L-Mount Alliance, Roadmaps, Viltrox AF 14mm f/4 Air, Viltrox AF 50mm f/1.4 Pro lens, Viltrox AF 85mm f/2 EVO, Viltrox AF 9mm f/2.8 Air, Viltrox Nexus Focus with adapter with AI AF, Viltrox roadmap, Viltrox Spark| 2 Comments

The latest patents from Canon, Fuji, and Tamron

By PR admin | Published: September 11, 2025

Here are the latest patents from Fujifilm, Tamron, and Canon:

Posted in Canon, Fuji, Tamron| Tagged Canon patents, Patents| 8 Comments

What else is new?

By PR admin | Published: September 11, 2025

Here is what else is new:

Posted in Other| Tagged What else is new?| Leave a comment

Fujifilm officially released their first large format GFX Eterna 55 cinema camera

By PR admin | Published: September 10, 2025

As previously reported, today Fujifilm officially released their first large format GFX Eterna 55 cinema camera:

Posted in Fuji| Tagged Fujifilm GFX Eterna 102MP medium format cinema camera, Fujifilm GFX Eterna filmmaking camera| 24 Comments

Fujifilm rumored to announce a new XC 13-33mm f/3.5-6.3 lens

By PR admin | Published: September 10, 2025

Fujifilm is rumored to release a new XC 13-33mm f/3.5-6.3 lens later this year (2025). The lens was on Fuji’s roadmap:

Fujifilm affordable wide zoom lens XC lineup:

Size 40-50mm
60-70mm diameter
Weight 130-170g

List of lenses Fujifilm is considering / working on

This could be a potential replacement for the current XC 15-45mm f/3.5-5.6 OIS PZ version that was introduced back in 2018:

Posted in Fuji| Tagged Fujifilm XC 13-33mm lens, Fujinon XC 15-45mm f/3.5-5.6 lens, fujirumors| 40 Comments

OM SYSTEM M.Zuiko Digital ED 50-200mm f/2.8 IS Pro lens officially announced

By PR admin | Published: September 10, 2025

The previously reported OM SYSTEM M.Zuiko Digital ED 50-200mm f/2.8 IS Pro lens is now officially announced. Offering a 100-400mm full-frame equivalent supertelephoto zoom range, this lens fills the gap in the current OM’s zoom lens range. It offers sharp images with a fast f/2.8 aperture across the entire focal range. Pair these with its 7 stops of 5-axis sync IS, and you have a super-versatile lens. Pre-orders are now open at: