Photo Rumors

Nikkei interviews with executives from Nikon, Canon, Sony, and Fujifilm

By PR admin | Published: October 5, 2026

The Japanese Nikkei Shimbun has published interviews with executives from Nikon, Canon, Sony, and Fujifilm. Here is the summary (the article is behind a paywall):

Posted in Other| Tagged Nikkei| 1 Comment

Sigma is rumored to announce a new 50-120mm f/2.8 APS-C DC OS lens

By PR admin | Published: October 5, 2026

Sigma is rumored to announce a new 50-120mm f/2.8 APS-C DC OS lens.

Sigma is already promoting a new product launch event scheduled for October 24th:

Sigma has a new product launch event scheduled for October 24th

Sigma is rumored to announce a new 65mm ultra-fast autofocus lens (faster than f/1.2):

Sigma is rumored to release a new 65mm ultra-fast (faster than f/1.2) autofocus lens in September

Posted in Sigma| Tagged Sigma 50-120mm f/2.8 APS-C DC OS| 12 Comments

The Imaging World show will move to Cologne in 2027, and it will be “inspired by Photokina”

By PR admin | Published: October 5, 2026

The Imaging World show will move to Cologne in 2027, and it will be “inspired by Photokina”:

Posted in Other| Tagged Imaging World, Photokina| 4 Comments

New Panasonic Lumix teaser

By PR admin | Published: October 4, 2026

There is a new Panasonic Lumix teaser for something new coming on October 5th:

Posted in Panasonic| Tagged teaser| 9 Comments

What else is new?

By PR admin | Published: October 3, 2026

Here is what else is new:

Posted in Other| Tagged What else is new?| 24 Comments

Hasselblad is rumored to release two new lenses: 65mm f/1.7E and 135mm f/2.5V

By PR admin | Published: October 2, 2026

Hasselblad is rumored to release two new lenses:

65mm f/1.7E
135mm f/2.5V

Here are the details on the new lenses:

Posted in Hasselblad| 44 Comments

Venus Optics to announce a new Laowa FF II TS 24mm f/2 C-Dreamer tilt-shift lens

By PR admin | Published: October 1, 2026

Venus Optics will soon announce a new Laowa FF II TS 24mm f/2 C-Dreamer tilt-shift lens for E/Z/RF/L/GFX/XCD mounts. Here is what we know about the new lens:

Posted in Laowa, Venus Optics| Tagged Venus Optics Laowa 24mm f/2 tilt-shift lens| 31 Comments

Another Fuji price increase announced in Japan

By PR admin | Published: October 1, 2026

Fujifilm Japan announed another price increase for digital cameras, interchangeable lenses, instant cameras, and smartphone printers. You can find the full list of affected products here.

Fujifilm has had multiple price increases in the past 12 months – see the full list here.

If you are planning to buy new Fuji gear, check the current prices and availability at B&H Photo, Foto Erhardt, and WEX Photo.

The Fujifilm X100VI camera is still out of stock in the US.

Posted in Fuji| Tagged Fuji photographic film price increase, Fuji price increase, fujirumors, price increase| 2 Comments

Thypoch is teasing three new lenses

By PR admin | Published: October 1, 2026

Thypoch is teasing the announcement of three new lenses at the 2026 Salon de la Photo et de la Vidéo in Paris (October 8 to 11, 2026) – check the official website for any updates: