Photo Rumors

The Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for order

By PR admin | Published: September 30, 2026

The new Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for pre-order at:

Additional information on the lens can be found here:

Posted in ZY Optics| Tagged third party lenses for Fuji GFX, Zhongyi 30mm f/2.4| 1 Comment

Venus Optics announced the Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens for E/Z/EF/RF/L mount

By PR admin | Published: September 30, 2026

Venus Optics officially announced the previously reported Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens E/Z/EF/RF/L mount. Orders are now open at the Laowa online store (coming soon to B&H Photo). Additional information is available here:

Posted in Laowa, Venus Optics| Tagged Laowa AF 35mm f/2.8 APO macro lens| 3 Comments

Sony registered a new WW261362 camera in China (Sony a7S IV?)

By PR admin | Published: September 30, 2026

Sony registered a new WW261362 camera in China that could be the long rumored Sony a7S IV or another high-end model. The WW261362 supports WiFi 6 (dual-band wireless in China, tri-band wireless in some regions), which means at least a BIONZ XR2 or a newer processor:

Posted in Sony| Tagged Sony a7s IV, Sony Rumors, sonyrumors| 6 Comments

Just announced: 7Artisans AF 18mm f/2 lens for Sony E-mount

By PR admin | Published: September 29, 2026

The previously reported 7Artisans AF 18mm f/2 lens for Sony E-mount has officially launched. Pre-orders are now open at:

Additional information:

Posted in 7Artisans| Tagged 7Artisans 18mm f/2| 19 Comments

Now available: Brightin Star 50mm f/2 TRI-SIGHT lens (E/RF/Z/L) with three focusing modes

By PR admin | Published: September 28, 2026

The previously reported Brightin Star 50mm f/2 TRI-SIGHT manual focus lens for E/RF/Z/L mount is now officially announced. The new full-frame 50mm lens has three unique focusing modes:

SMOOTH for soft-focus effects
PRIME for standard rendering
FOAMS for bubble bokeh

Orders are now open at:

US: B&H Photo
Worldwide: Brightin Star store ($50 off intro price until October 7th)

Additional information is available here:

Officially announced: Brightin Star 50mm f/2 TRI-SIGHT lens for Nikon Z-mount with three rendering styles

Posted in Brightin Star| Tagged Brightin Star 50mm f/2 TRI-SIGHT lens| 20 Comments

What else is new?

By PR admin | Published: September 26, 2026

Here is what else is new:

Posted in Other| Tagged What else is new?| 33 Comments

Nikon Z5IIC camera officially announced

By PR admin | Published: September 24, 2026

The previously rumored Nikon Z5IIc camera without an EVF is now officially announced:

Pre-orders:
- US: B&H Photo | Service Photo | Paul’s Photo
- CA: Camera Canada
- DE: Foto Erhardt
- UK: WEX Photo (free accessories worth £346)
Nikon Z5II vs. Nikon Z5IIC specification comparison
SmallRig accessory ecosystem for Nikon Z5IIC camera announced
Press release
Additional information

Posted in Nikon| Tagged Nikon Z5IIC| 34 Comments

Viltrox announced four new AIR lenses for L-mount

By PR admin | Published: September 22, 2026

The previously reported four new Viltrox AIR lenses for L-mount are now officially announced and available for order (Viltrox already had two L-mount lenses):

Viltrox online store: use code NIKONRUMORS for 10% off
Amazon US | Amazon DE
B&H Photo

Pricing and availability:

Viltrox AF 14mm F4.0 Air L MSRP – $199 / €229 / £190
Viltrox AF 20mm F2.8 Air L MSRP – $168 / €189 / £165
Viltrox AF 40mm F2.5 Air L MSRP – $176 / €189 / £165
Viltrox AF 50mm F2.0 Air L MSRP – $199 / €229 / £190

Key features:

Four new compact prime lenses: 14mm F4.0, 20mm F2.8, 40mm F2.5, and 50mm F2.0
Ultra-lightweight, highly portable designs
14-50mm provides a complete range of scene vs subject options
Excellent minimum focal distances and maximum magnification for their class
Sharp, clean images with minimal aberration
Native L-Mount support with in-camera correction

Additional information:

Posted in Viltrox| Tagged Viltrox 20mm f/2.8, Viltrox 40mm f/2.5, Viltrox AF 14mm f/4 Air, Viltrox AF 50mm f/2.0| 22 Comments

Offline for a few days

By PR admin | Published: September 21, 2026

I will be traveling in the next 10 days and will have limited Internet connectivity. Blog posts on the latest news and rumors could be delayed or non-existent. Responding to emails will take a while. While I am offline, you can check the following Facebook groups for the latest photo gear news:

Nikon

Leica

Other

You can follow PhotoRumors on Facebook | Twitter | Instagram | Threads | YouTube.

Please make sure you use the correct/updated PhotoRumors RSS feed: https://photorumors.com/feed/.

You can subscribe to email notifications on FeedRabbit for free (you will need to enter the PhotoRumors RSS feed: https://photorumors.com/feed/).

And of course, thanks for being a reader!

Posted in Other| 19 Comments

You don’t have to be a paying member to get discounts from those brands

By PR admin | Published: September 19, 2026

You don’t have to be a paying member of a website in order to get discounts from certain brands – here is an updated list of photo gear promo codes you can use. Most of the coupon codes require the purchase to be made from the provided links: