Photo Rumors

Updated list of latest/upcoming/rumored Chinese lenses

By PR admin | Published: October 12, 2025

Updated list of latest/upcoming/rumored Chinese lenses:

Posted in Other| Tagged 7Artisans AF 35mm f/1.8 lens, Chinese lenses, Meike AF 85mm f/1.8 SE lens| 5 Comments

SG-Image 85mm f/1.8 lens officially announced

By PR admin | Published: October 12, 2025

The previously reported SG-Image 85mm f/1.8 is now officially announced (SG-Image lenses are also sold on eBay and Ali Express):

Posted in SG-IMAGE| Tagged Chinese lenses, SG-Image 85mm f/1.8| 15 Comments

Zeiss to announce a new Otus mirrorless lens next week

By PR admin | Published: October 12, 2025

Zeiss is rumored to announce a new Otus mirrorless lens next week. I am not sure about the focal length, but since we already have the 50mm f/1.4 and 85mm f/1.4 (pictured above), the remaining options are a 28mm or a 100mm. Stay tuned for updates.

Posted in Zeiss| Tagged Zeiss Otus 100mm f/1.4 lens, Zeiss Otus 28mm f/1.4 lens, Zeiss Otus mirrorless lenses, Zeiss Otus ML lenses| 9 Comments

Confirmed: OM System price increase in the US coming on October 13th

By PR admin | Published: October 10, 2025

I already reported in early September that Panasonic and OM System will have a new price increase in the US as a result of Trump’s tariffs:

OM System and Panasonic Lumix price increases coming to the US, while new Sofortrabatt & Cashback programs started in Europe

The Panasonic price increase is already in effect in the US:

Yes, Panasonic increased prices in the US as previously reported, and OM System is next

The OM System price increase in the US will be introduced on October 13th. If you have been planning to buy new gear, you still have 3 days left to lock into the current prices at Amazon. Check the official OM System Amazon store for the latest pricing (B&H Photo is currently closed until October 16th):

Check also the latest OM System deals:

Posted in OM System| Tagged price increase, Trump tariffs| 37 Comments

New TTartisan 17mm f/4 full-frame tilt-shift lens announced for Sony E and Fuji GFX

By PR admin | Published: October 10, 2025

TTartisan announced a new 17mm f/4 tilt-shift lens. The available mounts in the first batch are Sony E and Fuji GFX. The second batch is coming soon, and it will be for Z/RF/L cameras. The price of the lens is $509. Orders are now open on Amazon and at the official online store.