Category Archives: Hasselblad

Hasselblad mirrorless medium format camera to be announced in less than an hour


Hasselblad will announce their first mirrorless medium format camera in one hour. Stay tuned for a detail coverage. Here is the promo email sent from Hasselblad Germany for today’s event (thanks Mistral75):

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The new Hasselblad X1D medium format mirrorless camera leaked online


A reader just sent me the first pictures of the rumored Hasselblad X1D medium format mirrorless camera that will be officially announced tomorrow. The US price of the camera will be $8995. Two new lenses will also be announced – XCD 45mm f/3.5 lens ($2,295) and XCD 90mm f/3.2 ($2,695). Update: cashed version of the Hasselblad X1D gallery is […]

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List of upcoming announcements/rumored cameras and lenses

Olympus E-PL8 camera

Here is a quick recap on what new cameras and lenses to expect in the next few days and months before the 2016 Photokina show: Hasselblad mirrorless medium format camera (announcement on June 22nd). Fuji X-T2 camera (announcement on July 7th). Olympus E-PL8 camera (no release date yet – the official announcement got delayed because of the recent […]

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Second teaser released for the upcoming Hasselblad mirrorless medium format camera


Hasselblad released a second teaser for the upcoming Hasselblad mirrorless medium format camera. Here is the first teaser from few days ago:

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More on the upcoming Hasselblad mirrorless medium format camera

Hasselblad mirrorless medium format camera

Next week (June 22nd at 14:00 CET) Hasselblad will announce a new mirrorless medium format camera that will have the same 50MP sensor/platform as the CFV-50C digital back. The new camera will be compatible with the existing Hasselblad medium format lenses.

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New Hasselblad mirrorless camera to be announced on June 22nd at 14:00 (CET)


A quick update to my last post about the upcoming Hasselblad camera – the official announcement will be on June 22nd at 14:00 (CET). You can see part of the camera in the attached screenshot above. The camera was described to me as mirrorless, “very special”, “beautiful”, with an unusual aspect ratio. You can watch […]

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