Fujifilm XF1 and X10 win 2013 iF Product Design Award


Fujifilm won the 2013 iF Product Design Award for their XF1 and X10 cameras:

The premium compact digital cameras, the XF1 and X10, by Fujifilm Corporation (President: Shigehiro Nakajima) have been commended in the iF Product Design category of the iF Design Awards 2013. The iF Design Awards, which are organized by iF International Forum Design GmbH, were established in 1954 and are widely regarded as one of the most prestigious industrial design awards in the world.

Nikon D4 and Nikon 1 are some of the other cameras awarded this year.

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  • Quash

    If the X10 had a larger sensor, it would be a huge hit. It’s a perfect size for a compact but has a sensor size that puts it behind the competition.

    • Ronan

      Fuji X10 is a hit. Superb camera. I see a bunch of them every time i go to a tourist spot.

    • Incessant Troll

      depends on how you define competition. ahead of p7700, lx7, xz2, g12. better lens too. wish it was wide angle tho 24-72

    • Nishi Drew

      Larger sensor = bigger lens and/or less zoom range. Advantage with smaller sensors is of course the great zoom, which is great for a walk around camera. And the X100 isn’t that large at all, just right for a fixed 35mm

  • mythbuster

    No wonder Fuji gets this prize. They need to put an XE1 style sensor inside these cameras and a better (electronic, please) viewfinder in the X10 to get the best.

  • stepper

    Integrate the controls of the X10 with the styling of the XF1 and boy oh boy would you have a sweet little thing.

  • David G.

    Well deserved. Great job Fuji

    • Remedy

      I completely disagree. X10 looks exactly the same as leica from 50 years ago. It’s a total copycat retro design with absolutely ZERO innovation, that’s more than enough reasons to NOT GET the design award in 2012. Otherwise it’s a joke, a very bad one.

      Don’t get me wrong, the camera itself is great and it looks nice but the same kind of nice we saw 50-60 years ago.

      • Nishi Drew

        So what are you trying to say?
        That Leica produced a camera with a compact and fast zoom lens that also has it’s VF zoom as well? And that it’s got a sensor and these auto features?? There’s more to design than looks, there’s functionality and innovation, we now have a small affordable retro-style camera that frankly no one else has made in recent times. Leica? They’re the real problem when it comes to innovation, they haven’t changed for those 50-60 years, their rangefinders are beautiful and the lenses amazing, but now that they’re not mechanical masterpieces anymore I wonder why the camera itself costs so much… oh right, the little red badge that everyone wants to attain some day, but will remain as a dream that that only big bills can attain.

        So, who/what deserves this award, what’s something else that people can’t help but love? DSLRs don’t look that much different to SLRs 50 years ago, if you want crazy original design then head back to the mid 90s and early 2000s, there’s a reason why a majority of those aren’t around today.

      • mythbuster

        “X10 looks exactly the same as leica from 50 years ago” ??? Please let me know which Leica camera looks exactly the same that Fuji X10. I own a Leica M3 and it looks very different.

      • David G.

        As Nishi said below — there’s more to design than looks… you might want to read a few books about that 😉

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