Zeiss got a new mirrorless surprise (teaser)

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Update: the new lenses are officially announced.

Zeiss is teasing on Twitter and Facebook about a new mirrorless "surprise" (lens?):

One possibility are the already rumored wide angle and tele Loxia mirrorless lenses which recently got mentioned again in this NAB interview with Zeiss (at 4:26 mark):

or maybe this will be something completely new?

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