Sony α7 III vs. Canon EOS R vs. Nikon Z6 mirrorless sales during the holiday shopping season in Japan


BCN+R published their latest sales results data for the mirrorless camera holiday shopping season in Japan. What I find interesting is that Canon and Nikon mirrorless sales were almost identical in December of 2018:


We already knew that Sony dropped to 67% back in November of last year when Nikon and Canon announced their full-frame mirrorless cameras:

BCN Ranking full-frame mirrorless camera market share: Sony: 67%, Canon: 22.1%, Nikon: 10.4%

My guess is that Sony sales will drop even further after Panasonic joins the full-frame mirrorless market in March with their S1/S1R cameras.

FYI: BCN+R collects sales data from approximately 2/3 of all Japanese retail stores.

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