Here is a recap of a recent DC.Watch interview with a senior Sony manager:
- Sony used the same mount for APS-C and Full Frame so that people could pick the right body for the job with any of their lenses.
- Using the same mount also lets you upgrade easily
- a6400 uses the same BIONZ X in the a9
- The FE 24 mm F1.4 GM was designed to go well with APS-C and Full Frame bodies
- The a6400 replaces the a6300 not the a6500 since it has IBIS
- No comment about the replacement for the a6500 but it will exceed expectations
- Most APS-C camera demand is for the high end
- a6400 is about superior AF performance
- The Sony a9 firmware update is coming in March and α7R III/α7 III will be in April
- Sony can now use the image processing engine better in the Sony a9 which is why the improvement is coming
- Sony focuses on the needs of everyone and not just professionals when designing cameras
- Sony is trying to streamline there update and release schedule
- The Sony a7III is selling well and it’s based on the advancements with the a9
- The entire market is shrinking, but mirrorless continues doing well
- Sounds like they want better battery performance across their line up
- No data to release publicly about Imaging Edge software since its release
- Since the a9 Sony professional services have grown
- Sounds like their marketing is going to shift towards one mount for all when releasing and marketing new APS-C and Full Frame cameras
Source: DC Watch, via SonyAddict
The new Sony a6400 camera will start shipping next week: Adorama | B&H | WEX | Calumet
