The Japanese website Newswitch published an interview with Fujifilm Manager Toshihisa Iida. Here is the recap from FujiAddict:
- The Fujifilm GFX100 had orders from around the world leading up to its launch
- High-end amateurs have a lot of interest in the GFX100
- Fujifilm is going to put more focus on high-end APS-C because it is a growing market
- Fujifilm wants to help anyone take photos like a professional
- 5G will change photography and make 4k even more common
- Smartphone are eating into photography, but they still cant produce good bokeh or resolve a lot of detail in the dark but it’s hard to communicate the advantages to end-users
- Fujifilm continues to try to improve efficiency and reduce costs
- Fujifilm wants to help build a culture of camera ownership
- Camera companies need to make cameras that are more attractive than cellphones and Fujifilm is trying
- The Fujifilm GFX100 can be used by a lot of professionals
- Fujifilm updates their roadmap once a year and has historically averaged 5 or 6 new products a year and they do not intend for that pace to slow
- Manufacturing automation has been a big part of Fujifilm’s success, but final adjustments still have to be done by a human.
Source: Newswitch, via FujiAddict
