Capture One price increase coming on January 11, 2021

Capture One will increase their prices on January 11, 2021:

"At Capture One, we’re dedicated to shaping the future of photography. After reviewing our products and plans for future innovation, we’ll soon be updating the price of select products. For example, we’ll be updating the price of Capture One for Fujifilm, Capture One (for Sony) and Capture One for Nikon to bring them in line with Capture One Pro. This is to better reflect that these products equally offer the same set of professional tools and features. We’ll also increase activations to 2 per license for these products.

The price updates take effect on January 11, 2021. Existing subscription plans will not be affected by these changes. New customers – and customers seeking to upgrade their license – can still purchase their preferred product or upgrade at the 2020 price before January 11."

Here are the new prices:

For reference, here are the current Capture One prices (click for larger view):

A 30-day fully-featured free trial of Capture One 21 is available here. Capture One learning videos can be found here.