BCN Ranking published the overall interchangeable-lens camera sales data from Japan:
In the interchangeable-lens digital camera market, Nikon used to be one of the top two, along with Canon . However, it has been struggling for the past few years. This is because I missed the mirrorless interchangeable-lens camera. In June, the market share of interchangeable lens cameras was 10.3%, which is in the first digit, and is in third place behind Canon, Sony and OM Digital Solutions. The two models of the affordable SLR “D5 600 ” and “D3500” have maintained their market share, but both sold out this spring. Share is plummeting.
There is also a strategy to regain market share with single-lens reflex cameras, but now the mainstream is mirrorless single-lens cameras. The urgent task for Nikon is to put in a mirrorless interchangeable-lens camera, which is late.
As of June, Sony’s share of the mirrorless interchangeable-lens camera was 33.3%, Canon was 27.7%, OM Digital Solutions was 14.6%, 3rd, and Fujifilm was 10.3%, 4th. Nikon is in 5th place with only 7.0% share.
Here are the interchangeable-lens camera numbers from the graph above (with DSLR cameras):
And here is the latest mirrorless camera sales data (without DSLR cameras):
For some reason, BCN Ranking doesn’t provide on a regular basis the overall interchangeable-lens camera report that includes also DSLR cameras? All of their previous reports are almost exclusively for mirrorless cameras.
BCN Ranking collects real sales data from approximately 40% of the Japanese retailers – this is not a worldwide market share report.
Source: BCN Ranking (translated), via NikonRumors
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