“But wait, there’s one more thing”: Fujifilm is teasing two new cameras for next year


During today's Fujifilm X Summit 2024, Yuji Igarashi (General Manager of Fujifilm Electronic Imaging Division) attempted the famous Steve Jobs “one more thing" bit, but he did not reveal anything new - he just informed us that Fujifilm has two more new cameras coming:

"But wait, there's one more thing"

"We are currently developing new cameras"

"Although the timing is yet to be determined"

"We hope to bring you exciting news next year"

Here is a video for Yuji Igarashi so he can learn how it's done - maybe next time, he will actually announce something instead of telling us the obvious. We all know that new Fuji cameras are coming. A small teaser would have been better - such a wasted opportunity.

New camera and lenses announced at the 2024 Fujifilm X Summit

Via FujiAddict

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